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Who are you?
 
Amanda
 
Craig
 
Jon
 
Kevin
 
Mike
 
Sandra
 
 
 
Phone Type
 
iPhone 4S, 5, 5C, 5S
 
Android - newer than 2 years
 
Android - older than 2 years
 
 
 
Have you used the Shelfbucks app before?
 
Yes
 
No
 
 
 
Why did you choose to use Shelfbucks on your visit today? (Check all that apply)
 
I was encouraged by an employee/staff member
 
I wanted to see if I could save money
 
I wanted to try a new technology
 
I prefer digital coupons over paper coupons
 
Other
 

 
 
 
How many offers did you redeem today?
 
0
 
1
 
2
 
3
 
Other
 
 
 
 
Why didn't you redeem more offers?
 
Knew what I wanted
 
Lack of time
 
Didn't need anything else
 
Not enough of a discount on other items
 
Didn't understand that I could
 
Other
 
 
 
 
Would you consider using Shelfbucks on a future visit?
 
Yes
 
No, I didn’t understand what the purpose was
 
No, The instructions weren’t clear on how to use it
 
No, It wasn’t scanning properly
 
No, I didn’t like the products that were promoted
 
No, The app isn’t usable at enough stores
 
No, I prefer to use paper coupons
 
No, It takes too much time to use the app
 
No, I didn’t like how often I had to scan my device
 
Other
 
 
 
 
If you would consider using Shelfbucks in the future, which types of stores would you most want to use it at? (Select up to 3 choices)
 
Convenience stores (gas stations, pharmacies, etc.)
 
Grocery stores (Walmart, HEB, etc.)
 
Department stores (Sears, Normans, Home Depot, Petsmart, etc.)
 
Electronic stores (Best Buy, etc.)
 
Apparel stores (Express, Abercrombie, etc.)
 
I would NOT consider using Shelfbucks in the future
 
Other
 

 
 
 
How would you like to see Shelfbucks be improved? (Select all that apply)
 
The Shelfbucks app should be a part of my other shopping apps
 
I’d like to only have to scan my app once when I get into the store
 
Improve the accuracy/speed of the scanning functionality
 
I’d like a preview of each store’s promotions via the app
 
Other
 

 
 
 
Are you more likely to choose this store over another similar one because of Shelfbucks promotion deals?
 
Yes
 
No
 
 
 
Did you purchase more than you intended to because of Shelfbucks promotions?
 
Yes
 
No
 
 
 
Other Feedback:
   
 
 
How often do you:
Often Sometimes Never
Bring coupons to store
Use in-store coupons
Use digital/mobile coupons
 
 
 
Why don't you use coupons more often?
 
Don't care about savings
 
Forget
 
Too much trouble
 
Other
 
 
 
 
Do you use any deal apps?
 
RetailMeNot
 
ShopKick
 
Aisle411
 
Shop Savvy
 
Red Laser
 
Zoomingo
 
Other
 

 
 
 
Those are all the questions I have for you today.

Thank you for your time.

Given them the Starbucks card.
 
 
 
Gender
 
Male
 
Female
 
 
 
Age
 
Under 25
 
25-40
 
40-60
 
60+
 
 
 
Ethnicity
 
African American
 
Asian
 
Caucasian
 
Hispanic
 
Other