Tarrytown Observation

Who are you?

Amanda

Criag

Jon

Kevin

Mike

Sandra

1.Signage (where, who, when, % of people at stage)

Customers notice signage

Customers stop at signage and retrieve phone

Other

2.Beacons (where, who, when, stopping/confusion points, % of people at stage)

Customers notice beacons

Customers stop at beacons and retrieve phone

Users hold phones to beacons on aisles

Users notice successful connection

user attitudes bumping beacons

Other

3.Phones (where, who, when, stopping/confusion points, % of people at stage, total time)

Customers attempt to search for app

Customers attempt to download app

Customers attempt to navigate app

Users successful in downloading app (length of time)

Other

Phone type

iPhone 4S, 5, 5C, 5S

iPhone 4 or earlier

Android - newer than 2 years

Android - older than 2 years

Other

4.App (who, when, where, stopping/confusion points, % of people at stage, total time)

Users successfully open app

Users successfully use app once downloaded

Users read offers and understood solution

Users saved one or more offers (how many)

User attitudes using phones

Other

5.Employee Interaction (where, who, when, how many, confusion points, total time)

Employee initiates discussion about Shelfbucks

Customer initiates discussion about Shelfbucks (what do they ask)

Employees response to customers (what is their answer)

Outcome from conversation

Other

6.Register (who, when, % of people at stage, confusion points, total time)

Cashier asks about Shelfbuclks

Users bump beacon at checkout

Cashiers verifies offers at checkout

Users receive discounts at checkout (how many)

Users mood when process was complete

Other

7.Additional Observations

Gender

Male

Female

Age

Under 25

25-40

40-60

60+

Ethnicity