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This survey will provide insight to the Summer Interns for their final project, which is to develop a line of products within Kid’s Furnishings and Gear on the e-commerce platform. This product line was designed for sale within the “Big Girl” and “Big Boy” departments.
If you have more than one child aged 4-14 years old, please consider décor choices for only one child when completing this survey.
If you do not have a child, please respond as if you were answering for a family member or friend.
When answering the following questions, consider your shopping behaviors for Kid’s Room Décor.
The survey should take no more than 5-7 minutes to complete.
We appreciate your insight. Thank you!
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| * Do you have a child between the ages of 4-14 years old? |
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| * How old is your child? (Please consider the age of only one child) |
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| * What gender is the child? |
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| * When shopping for Girl's Room Décor, what room themes are you most drawn to? (Select all that apply) |
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| * When shopping for Boy's Room Décor, what room themes are you most drawn to? (Select all that apply) |
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| * When shopping for Girl’s comforters, what patterns do you prefer? (Select all that apply) |
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| * When shopping for Boy’s comforters, what patterns do you prefer? (Select all that apply) |
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| * Price and quality being equal, would you purchase a comforter with reversible and coordinating patterns? |
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| * When making a purchase for Kid’s Room Décor in general, where are you currently most likely to shop? (Select all that apply) |
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| * How often do you purchase a new comforter for your child? |
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| * How often do you redecorate either the entirety or a large portion of your child’s room? |
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| * If TCP were to begin selling a line of Room Décor, which of the following items would you potentially purchase? (Select all that apply) |
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| * Of the items listed above, which would you be least likely to purchase? |
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| * Why would you be least likely to purchase the items you selected in the previous question? | | |
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| * When making a purchase for Kid’s Room Décor in general (including all Décor items), what is the TOTAL price you are willing to spend for all purchases? |
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