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  2. 2013
  3. December
  4. T
  5. Teen's consum
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Exit Survey
 
 
11. Do you think the sense of similarity between yourself and the celebrity endorser as influential when making a purchase decision? If yes, why?
   
 
 
 
12. When you see a product that a celebrity has, would you also want to have it? Why/ why not?
   
 
 
 
13. Are you willing to sacrifice your time and money to get what a celebrity has?
 
Yes
 
No
 
 
 
14. How important is it for you to own something that was advertised by a celebrity?
 
Not important at all
 
Not so important
 
Neutral
 
Important
 
Very important
 
 
 
15. Why do you like owning something a celebrity has? Is it worthy? (skip to 16 if not suitable)
   
 
 
 
16. Do you consume products endorsed by celebrities to gain social image(are you conscious about your social image)? If so, why?