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You are invited to participate in our survey regarding banking and ATM services. In this survey, approximately 100 people will be asked to complete identical questionnaires. It will take approximately three minutes to complete the form.
Your participation in this study is completely voluntary. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Which of the following institutions do you use as your primary bank? |
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| Please evaluate the following statement.
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| Overall, I am satisfied with my choice of primary bank. |
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| Please indicate your level of satisfaction with your primary bank based on the following characteristics:
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| Please rate the importance of the following bank characteristics, as they affected the choice of your current primary institution.
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| How many branches does your primary bank have within a 5 mile distance from your home? |
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| How many ATM cards do you currently own? |
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| On average, how often do you use an ATM machine each month? |
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| On average, how often each month do you need assistance when using an ATM machine? |
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| How many ATM machines does your bank have within a 5 mile radius of your home? |
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| What fee does your bank charge for using ATM machines with their logo? |
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| What fee does your bank charge for using ATM machines owned by another institution? |
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| What is the maximum fee you would be willing to pay to use another bank's ATM machine if it was located closer to your home? |
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| How far would you drive to use a free ATM machine? |
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| Please check all boxes that describe your racial/ethnic background (adapted from U.S. Census categories): |
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| What is your annual income? |
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| Additional Comments/Suggestions | | |
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