Test Survey | QuestionPro

Do you listen to Pandora?

Yes

No

For how long have you used Pandora?

How often do you listen to Pandora?

How many different stations have you created and saved on Pandora?

What genres of music can be found in your stations?

Which artists do you listen to on Pandora?

Please rank (1-5) the following in order of influence on why you listen to Pandora (1 being least influential, 5 being most influential)

I have easy access to all my favorite artists on Pandora
I can create variety within each station, so I can listen to similar music without the same songs repeating
My music is seldom interrupted by ads
When my music is interrupted by an ad, I find the ad relevant to my personal life
I listen to Pandora to discover new music I may not have found otherwise

What factors have deterred you from listening to music via Pandora?

I have all the music I need on my iTunes

I don't like my music being interrupted by ads

I don't enjoy listening to music while working on the computer.

I am easily distracted when listening to music online

Other

Is there another online radio service you prefer to use over Pandora?

Yes

No

Which online radio service do you prefer over Pandora?

What factors would convince you to listen to Pandora/ switch to Pandora from another online radio service?

Greater selection in music

Less ads in between songs

No limit on the number of songs that can be skipped within one station

No limit on the number of stations one can create

Ability to shuffle songs

Ability to add variety to each station

Other

Please comment on how and/or suggest any initiatives Pandora can take to improve its overall services.