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  1. Surveys
  2. 2006
  3. January
  4. T
  5. Test Survey
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Hello,


You are invited to participate in my survey for my final year dissertation research. In this survey, approximately 100 people will be asked to complete a survey that asks questions about your consumer purchasing decision process. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is obviously very important for me to recieve your opinions and feedback as it will help me to find conclusions to my dissertation question.


Your survey responses will be stricly confidential and data from this research will be shared with my dissertation supervisor and written in my dissertation. Your information will be coded and will remain confidential. If you have any questions at any time about the survey or the procedures, you may contact me via email at the [email protected] .


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 

* Have you ever met, or tried to meet a celebrity?
 
Yes
 
No
 
 
 
* Could you please state the name of a celebrity icon that you find most aspirational and/or influencial in your life, and possibly has an impact on your attitudes and beliefs: (you can choose whoever you want, no matter how relatively famous they are.)
   
 
 

* Have you ever conciously formed an opinion on a subject due to the personal feelings of this icon?
 
Yes
 
No
 
 
 
* Could you name as many brands as possible that your chosen celebrity icon has been sponsered by, endorse's or has appeared in any form of advertisment related to that brand: (if you can not think of any, please state 'none'.)
   
 
 

* Please could you, in your opinion, estimate the percentage of UK television advertisements that feature a celebrity:
 
 

* Would you feel embarrassed to be seen socially consuming or wearing a brandless, unpopular or inexpensive product?
 
Yes
 
No
 
 

* Do you feel this statement is true?
"The more expensive a product is, the better the quality of the product will be."
 
Yes
 
No
 
 

* Do you feel this statement is true?
"If a product is made by a well known brand, it will be better quality than a lesser known or unpopular brand."
 
Yes
 
No
 
 

* Have you ever conciously bought a product because you have seen a celebrity or sporting icon use the product?
 
Yes
 
No
 
Please contact [email protected] if you have any questions regarding this survey.
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