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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| Additional Comments/Suggestions for improvement | | |
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| About how many units of this new product would you buy over the next year at each price point listed below?
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| How would you best describe your familiarity with a product/service like that described above? |
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If you are a current user, how long have you used [Product/Service]?
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How often could you find a use for this [Product/Service]?
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Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
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| What is it that you like most about the [Product/Service]? | | |
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| What do you like least about the [Product/Service]? | | |
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Which of the following best describes your need for this product?
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| About what would you expect to pay for a new [Product/Service] like the one described? (Nearest dollar) | | |
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| At what price would this new product begin to look inexpensive or cheap? Select one. |
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| At what price would this new product begin to look inexpensive or cheap? Select one. |
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At what price would the product begin to look too expensive? Select one.
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If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service?
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