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Exit Survey
 
 
Thank you for your willingness to provide your opinions opinions about Viafield.  This survey should take about  15 minutes and should be answered by the person with the most contact with Viafield. Please press continue to begin.
 
 
 
1. Do you make the decisions regarding inputs and grain marketing for your farming operation?
 
Yes
 
No
 
 
 
2. How many total crop acres do you farm including both those you own and rent?
   acres
 
 
 
3. Are you currently doing business (grain or agronomy) with Viafield?
 
Yes
 
No
 
 
 
4. Have you done business (grain or agronomy) with Viafield in the past five years?
 
Yes
 
No
 
 
 
 
 
 
Perceptions About Viafield
 
 
5. Based on your experience with Viafield, please rate its performance overall on the scale below where 1 is "Poor" and 10 is "Excellent". You may use any number from 1 to 10 to express your opinion.
1 - Poor 2 3 4 5 6 7 8 9 10 - Excellent
 
 
6. How strongly do you Agree or Disagree with the following statements about Viafield?
Strongly
Disagree
Somewhat
Disagree
Neither Agree
Nor Disagree
Somewhat
Agree
Strongly
Agree
Financially strong
A company on its way up with a strong future
My preferred grain company to work with
Innovative grain marketing program
Committed to helping my farm succeed
Anticipates my needs
A company with a solid reputation
Innovative agronomic product and service package
My preferred agronomy company to work with
 
 
7. How likely are you to continue doing business with Viafield for the next three to five years with regard to the following?

Not at all likely Not very likely Somewhat likely Very likely
Grain business
Agronomy business
 
 
 


This section refers to your opinions about Viafield as a Grain Buyer.
Please keep this in mind as you answer the following questions.
 
 
Grain Business With Viafield
 
 
 
8. Is Viafield your primary grain buyer? That is the company to which you sell the majority of your grain.
 
Yes
 
No
 
 
 
9. About what percent of your total grain output do you sell to Viafield?
   %
 
10. To which of the following locations do deliver the grain you sell to Viafield?
Arlington Carpenter Clermont Elgin Grafton Lamont London Manly Marble Rock Maynard Myrtle Northwood Oelwein Rockford Rudd Sumner Winthrop
Primary Location (select one)
Secondary Location (select one)
 
 
 
11. Would you say your grain business with Viafield over the last three years has been increasing, decreasing or staying about the same?
 
Increasing
 
Decreasing
 
About the same
 
 
12. Please rate the importance of each of the following items regarding their impact on your decision to do business with a grain company in the next three to five years. Use a scale of 1 to 10 with 1 being least important and 10 being the most important. You may use any number between 1 and 10 to express your opinion.

Not At All ImportantVery Important
1 2 3 4 5 6 7 8 9 10
Overall employee performance
Overall payments and settlements
Overall grain marketing and risk management
Overall physical operations and facilities
 
 
 


This section refers to your opinions about Viafield as a Grain Buyer.
Please keep this in mind as you answer the following questions.
 
 
Satisfaction With Viafield As A Grain Buyer
 
 
13. Based on your experience with Viafield’s grain buying operations, please rate its performance overall on the scale below where 1 is "Poor" and 10 is "Excellent". You may use any number from 1 to 10 to express your opinion.
1 - Poor 2 3 4 5 6 7 8 9 10 - Excellent
 
 
 
Settlement Process
 
14. Please rate your satisfaction with Viafield on the following items that pertain to their settlement process when selling your grain.
Not At All SatisfieldVery Satisfied
1 2 3 4 5 6 7 8 9 10
Providing timely payments
Providing understandable settlements
Providing accurate settlements
 
 
1 2 3 4 5 6 7 8 9 10
Overall Settlement Process
 
 
 
Facility Operations
 
16. Please rate your satisfaction with Viafield on the following items that pertain to their grain facility operations when selling/delivering your grain.
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Grain grading
Hours of operation
Time it takes to unload grain
Having easy access at facility
 
 
1 2 3 4 5 6 7 8 9 10
Overall Grain Facility Operations
 
 
 
Grain Marketing
 
18. Please rate your satisfaction with Viafield on the following items that pertain to their ability to assist you market your grain.
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Monitoring your grain plan and helping you throughout the year
Offering grain contracts to fit your needs
Ability to explain contracts
 
 
1 2 3 4 5 6 7 8 9 10
Overall Grain Marketing
 
 
 
Employee Performance
 
20. Please rate your satisfaction with Viafield on the following items that pertain to your interaction with their employees when selling your grain.
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Having knowledgeable employees
Having employees with good attitudes
Having reliable employees
 
 
1 2 3 4 5 6 7 8 9 10
Overall Employee Performance
 
 
 


This section refers to your opinions about Viafield as a Grain Buyer.
Please keep this in mind as you answer the following questions.
 
 
Your Grain Business in General
 
 
22. In a typical year, how many grain buyers (Company’s, Brokers, Truckers) would you sell your grain to?
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10 or more
 
 
 
23. In a typical year about what percent of your crop do you store on farm?
   %
 
 
24. About what percent of your crop do you sell to the company you consider to be your main grain buyer?
   %
 
 
 
25. What are the primary reasons you sell the majority of your grain to that company?
   
 
 
 
26. How likely would you be to sell grain to Viafield for direct delivery to ethanol plants or river terminals?
 
Very Likely
 
Somewhat Likely
 
Not Very Likely
 
Not at all Likely
 
 
 
27. Which direct delivery points would be most important when considering to sell grain?
 
Ethanol plants
 
River terminals
 
Soybean processing plants
 
Other
 
 
 
28. How strongly would agree or disagree with the following statement…

If Viafield had more direct delivery points [i.e. Ethanol plants or river terminals] I would sell more grain to Viafield.
 
Strongly disagree
 
Somewhat disagree
 
Somewhat agree
 
Strongly agree
 
 
 


This section refers to your opinions about Viafield as a Supplier of Agronomy Inputs.

Please keep this in mind as you answer the following questions.
 
 
Agronomy Input Purchases With Viafield
 
29. In a typical year....
0% (none) 1% to 25% 26% to 50% 51% to 75% More than 75%
What percentage of your fertilizer do you purchase from Viafield?
What percentage of your seed business do you do with Viafield?
What percentage of your crop protection business do you do with Viafield?
 
 
 
30. What are the reasons you do business with your primary fertilizer company? (Select all that apply)
 
Agronomy knowledge
 
Service
 
Price
 
Available technology
 
Facility Capabilities
 
Other

 
 
 
31. What are the reasons you do business with your primary seed company? (Select all that apply)
 
Agronomy knowledge
 
Service
 
Price
 
Available technology
 
Facility Capabilities
 
Other

 
 
 
32. What are the reasons you do business with your primary crop protection company? (Select all that apply)
 
Agronomy knowledge
 
Service
 
Price
 
Available technology
 
Facility Capabilities
 
Other

 
 
 
33. At which Viafield location do you buy your agronomic inputs?
 
Arlington
 
Clermont
 
Grafton
 
Marble Rock
 
Northwood
 
Randalia
 
 
34. When you purchase agronomic inputs from Viafield, how important are the following services in addition to the product?
Not at all Important Somewhat Unimportant Somewhat Important Very Important
Soil testing
Producer financing
Customer service
Custom application
Knowledgeable salesperson
Equipment availability
Replant or re-spray program
Precision ag
Credit terms
Field scouting
 
 
35. Please rate the importance of each of the following items regarding their impact on your decision to do business with an agronomic input company in the next three to five years. Use the scale below where 1 is "Not At All Important" and 10 is "Extremely Important". You may use any number from 1 to 10 to express your opinion.
Not At All ImportantVery Important
1 2 3 4 5 6 7 8 9 10
Overall service offering
Overall operations
Overall product offerings
Overall employee performance
 
 
 


This section refers to your opinions about Viafield as a Supplier of Agronomy Inputs.
Please keep this in mind as you answer the following questions.
 
 
Satisfaction With Viafield As A Supplier of Agronomy Products and Services
 
 
36. Based on your experience with Viafield agronomic input operations, please rate its performance overall on the scale below where 1 is "Poor" and 10 is "Excellent". You may use any number from 1 to 10 to express your opinion.

1 - Poor 2 3 4 5 6 7 8 9 10 - Excellent
 
 
 
Business Operations
 
37. Please indicate how satisfied you are with Viafield on the following items that pertain to their operations when you purchase agronomic inputs.
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Providing understandable statements
Hours of operation
Extended hours during peak season
 
 
1 2 3 4 5 6 7 8 9 10
Overall Operations
 
 
 
Product/Service Package Offerings
 
39. Please indicate how satisfied you are with Viafield on the following items that pertain to their agronomic product/service offerings.
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Ability to explain product offerings
Precision agriculture practices
Monitoring your cropping plan and helping you throughout the year
Competitive pricing
 
40.  
1 2 3 4 5 6 7 8 9 10
Overall agronomic input package offerings
 
 
 
Product Availability
 
41. Please indicate how satisfied you are with Viafield on the following items that pertain to their  product/service availability
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Providing product information on a timely basis
Time it takes to deliver / apply products
Having product on hand at desired facility
 
 
1 2 3 4 5 6 7 8 9 10
Overall product availability
 
 
 
Employee Performance
 
43. Please indicate how satisfied you are with Vialfield on the following items that pertain to your interaction with their employees when purchasing agronomic inputs.

 
Not At All SatisfiedVery Satisfied
1 2 3 4 5 6 7 8 9 10
Having knowledgeable employees
Having employees with good attitudes
Relationship with your agronomist
Having employees that follow-through
Ongoing communication from agronomy sales person
 
 
1 2 3 4 5 6 7 8 9 10
Overall Employee Performance
 
 
 
45. Have your input purchases with Viafield over the last three years been increasing, decreasing or staying about the same?
 
Increasing
 
Decreasing
 
Staying about the same
 
 
 
46. What are the reasons why input purchases with Viafield are increasing?
   
 
 
 
47. What are the reasons why input purchases with Viafield are decreasing?
   
 
 
 


This last section is about changes you would like to see with Viafield.
Please keep this in mind as you answer the last few questions.
 
 
 
48. What additional options or offerings should Viafield consider for the future?
   
 
 
 
49. Please indicate the reasons why you do not do business with Viafield?
   
 
 
 
50. Are there any other comments you would like to express to Viafield?