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Even if you do not have a strong interest in the entertainment activities that are being asked about, your feedback and opinions matter to us.
 
 
 
* SECTION S – SCREENER & VIEWERSHIP

QS1. What is your age?
 
Under 18
 
18-24
 
25-29
 
30-34
 
35-44
 
45-54
 
55-64
 
65-74
 
75 or over
 
Prefer not to answer
 
 
 
* QS2. How would you describe your interest in college football?
 
Not a Fan / Not Interested
 
Casual Fan / Somewhat Interested
 
Average Fan / Interested
 
Passionate Fan / Very Interested
 
 
 
* QS3. How often have you attended the Rose Parade?
 
First time attending
 
Second year
 
Third year
 
Fourth year
 
Fifth year
 
More than five years attending
 
 
 
* QS4. How did you watch the Rose Parade this year?
 
Watched on TV
 
Attended in person (on route)
 
Attended in person in VIP area
 
Did not watch the parade
 
 
SECTION A – Satisfaction

QA1. Do you agree or disagree that the following attributes describe the Rose Parade?
Completely disagree 1 2 3 Neither agree nor disagree 4 5 6 7 Completely agree 8 9 10
* QA1a. Is for people like me
* QA1b. Delivers a high quality experience
* QA1c. Adds value to the community
* QA1d. Is a tradition that should continue
* QA1e. Is one of the most outstanding, marquee events the U.S.
 
 
 
* QA2. How would you describe your satisfaction with the Rose Parade?
 
Extremely dissatisfied
 
Somewhat Dissatisfied
 
Neither satisfied nor dissatisfied
 
Somewhat Satisfied
 
Extremely satisfied
 
 
 
* SECTION B – AWARENESS

For the next questions please think specifically about sponsors of this year’s Rose Parade.

(A sponsor is a brand that partners with the Rose Parade in exchange for marketing opportunities, which includes using the brand’s logo or product in the arena.)

QB1. Which of the following brands do you believe sponsor the Rose Parade?
Select all that apply
 
QB1i. Milogranite
 
QB1k. Bank of America
 
QB1d. Wells Fargo
 
QB1c. Scotts Miracle-Gro
 
QB1l. Chase Bank
 
QB1g. MetLife
 
QB1n. Other, please specify
 
QB1e. Nissan
 
QB1j. Sta-Green
 
QB1b. Northwestern Mutual
 
QB1f. Toyota
 
QB1h. Prudential
 
QB1a. Honda
 
QB1m. Don't Know

 
 
 
* SECTION C – CONSIDERATION & INTENT

QC1. Which of the following banks would you consider the next time you are looking for a banking service?
Select all that apply
 
QC1d. Other
 
QC1f. Don't Know
 
QC1e. None
 
QC1c. Bank of America
 
QC1a. Wells Fargo
 
QC1b. Chase Bank