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  1. Surveys
  2. 2014
  3. September
  4. T
  5. Thanksgiving Stuffing Opinions
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Exit Survey
 
 
Hello:

You are invited to participate in our anonymous survey about Thanksgiving Stuffing. We really value your opinion!
 
 
Please indicate how much you agree with the following statements:
Disagree a lot Disagree Neither agree or disagree Agree Agree a lot
* Lunch is a more important meal than breakfast or dinner .
* Because of my busy lifestyle, I don’t take care of myself as well as I should.
* I often read the recipes that come with products that I buy.
* I usually refer to recipes when cooking.
* I eat the foods I like regardless of calories.
* Most frozen dinners have good nutritional value.
 
 
 
* What is your gender? 
 
Male
 
Female
 
 
 
* Please select the answer that describes your marital status:
 
Married
 
Single or Not Married
 
 
 
* Do any children age 17 or under live in your household?
 
Yes
 
No
 
 
 
* Please indicate the number of children, age 17 or under, in your household:
 
1 child
 
2 children
 
3 children
 
4 children or above
 
 
 
* Which brand of stuffing mix did you use in last Thanksgiving?
 
None
 
No brand, homemade
 
Arnold
 
Pepperidge Farms
 
Stove Top
 
Arrowhead Mills
 
Other Brand
 
 
 
 
* Which brand of stuffing mix do you intend to serve this Thanksgiving?
 
None
 
No brand, Homemade
 
Stove Top
 
Pepperidge Farms
 
Arnold
 
Arrowhead Mills
 
Other Brand
 
 
 
 
* Have you ever used stuffing mix in a recipe that is not for Thanksgiving?
 
Yes
 
No
 
 
 
* Which brand of stuffing mix did you choose for your dish ? 
 
Stove Top
 
Pepperidge Farms
 
Arrowhead Mills
 
Arnold
 
Other Brand
 
 
 
 
* Which meal was the recipe for? (Please choose all that apply)
 
Side Dish
 
Main Dish
 
Appetizer
 
Leftovers
 
Brunch/Breakfast
 
Other
 
 
 
* The following are ecards that you can send to your friends to help get them into the Thanksgiving Spirit! Please rate how memorable you find each of the following cards:
Besides the delicious taste of Stove Top, why did the Pilgrims come to the New World?
What do you say to someone who doesn't love the taste of Stove Top?
Why do Pilgrims love the taste of Stove Top so much?
What was the first Thanksgiving really like?
Do Pilgrims like Stove Top?
What kind of people don't serve Stove Top at Thanksgiving?
Ever tried making recipes from Stove Top?
Was there Stove Top on the Mayflower?
Ever tried Stove Top with other ingredients added in?
Why did the Roanoke Colony vanish?
What would Thanksgiving be without Stove Top?
 
 
Please indicate how much you agree with the following statements:
Disagree a lot Disagree Neither agree or disagree Agree Agree a lot
* Except for holidays, I sometimes like to treat myself to foods not good for me.
* I usually snack only on healthy foods.
* Often I can be swayed by coupons to try new food products.
* I enjoy keeping in touch with my friends and acquaintances.
* I have many acquaintances from all walks of life.
* I prefer home cooking to fast food.
 
 
 
* Please indicate the number of adults in your household:
 
1 adult
 
2 adults
 
3 adults or above
 
 
 
* Including yourself, how many people currently live in your household?
 
1 person
 
2 people
 
3 people
 
4 people
 
5 people or above
 
 
 
* Please indicate the number of generations in your household:
 
1 Generation
 
2 Generations
 
3 Generations or above
 
 
 
* Which of the following groups best describes your age?
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65 + years old
 
 
* Please rate how interested you would be in making the following recipes:
Stove Top In-the-Bird Directions
Stove Top Stuffed Tomatoes
Stove Top One Dish Chicken Bake
Stove Top Spinach Balls
Apple Cranberry Pecan Stuffing
Shepherds Stove Top Pie
Stove Top Stuffing Twists
Mini Crab Cakes
Pork Chops with Apples and Stuffing
Stove Top Easy Sausage Bake
Easy Party Meatball
Stove Top Easy Brunch Casserole
 
 
Please indicate how much you agree with the following statements:
Disagree a lot Disagree Neither agree or disagree Agree Agree a lot
* My friends often ask my advice about health and nutrition.
* I really enjoy cooking.
* I am willing to help others even if there is no direct benefit to myself.
* I’m usually the first to try a new health food.
* I like to travel the unbeaten path.
* I often snack between meals.
* I prefer to spend a quiet evening at home than to go out.
* I like to try new recipes.
 
 
 
* Do you own your primary residence?
 
Yes, I am the owner.
 
No, I am a renter.
 
Others or Unknown
 
 
 
* Do you consider yourself to be primarily:
 
Asian
 
Native American
 
White or Caucasian
 
Black or African-American
 
Other
 
 
 
Do you consider yourself to be primarily:
 
Hispanic
 
Not Hispanic
 
 
 
What category best describes your annual household income?
 
Less than $20,000
 
$20,000 - $39,999
 
$40,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $149,999
 
$150,000 or more
 
Unknown
 
Prefer not to answer
 
 
 
The following section containing videos and Facebook posts is the last part of our survey.  Thank you for your participation so far.  The following paragraph describes the idea behind the Stove Top Stuffing advertising campaign.  We are interested to find out which items you find memorable.

We all know that Stove Top Stuffing is what makes Thanksgiving, Thanksgiving. The Pilgrims know that better than all of us. They're angry when people don't eat Stove Top on Thanksgiving. And if anyone should know what makes Thanksgiving special, it's the Pilgrims. After all, they invented it. That's why they wait all year for this one day. The Pilgrims have taught us that if it's not Stove Top, it's not Thanksgiving. 

Click on the thumbnails to view the video or full image of the post on the next pages. It is not required to view each video to the end.
 
 
 
 
 
Please rate how memorable you find the above video: "Frisbee" (00:44)
 
 
Please rate how memorable you find the above video: "Scurvy" (00:31)
 
 
Please rate how memorable you find the above video: "Giving Thanks" (00:32)
 
 
Please rate how memorable you find the above video: "Flute Song" (01:00)
 
 
Please rate how memorable you find the above video: "Headphone" (03:08)
 
 
* Please rate how memorable you find each of the following Facebook posts:
Compact
ThrowbackThanksgiving Pilgrim
 
 
 
Thank you for participating in this survey.  We really value your opinion!