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Surveys
2016
November
T
The Awareness and Knowledge of UnionPay
The Awareness and Knowledge of UnionPay
UnionPay Survey- Rose Head at Sky Century
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My name is Rose Head and I am a full-time student at the Ara Institute of Canterbury, enrolled in the Co-operative Education Project.
This research project is in partial completion of my course.
You are invited to participate in the project by completing the following questionnaire, which will take about 5 minutes to complete.
Through this questionnaire we expect to better understand the level of awareness and market penetration of UnionPay within Canterbury; to understand what features resonate best with existing and prospective clients and how best to promote the benefits of UnionPay to retailers.
The questionnaire is anonymous, and you cannot be identified as a participant. You may withdraw your participation, including withdrawal of any information you have provided, until your questionnaire has been added to the others collected. Because it is anonymous, it cannot be retrieved after that.
This project has been approved by the Ara institute of Canterbury Department of Business Research Committee.
By completing the questionnaire you agree that:
You consent to participate in the project;
At the time you participated in this survey you were over eighteen years old;
You consent to the publication of the results of the project with the understanding that anonymity will be preserved.
Thank you very much for your honesty, time and support. Please start with the survey by clicking Next below.
*
Did you have UnionPay before Sky Century got in touch with you?
Yes
No
*
Where did you first hear about UnionPay?
Through the bank
Consumer/Business feedback
Online
Internal communication
Marketing promotional material
Sky Century
Other
*
What are three things you most associate with UnionPay?
Chinese citizen/visitor payment facility
Revenue tool
Marketing tool
Dedicated terminal required
Chinese Govt regulations
International payment process
Transaction fee
Other
What is your level of interest in UnionPay?
*
As a marketing tool
*
As a revenue tool
*
As a consumer convenience tool
*
As a competitive advantage
*
As a brand positioning support tool
*
As an operational support tool
*
Overall
*
How can UnionPay support you?
Target marketing
Buyer decision making process
Revenue
Market awareness
Customer loyalty
Other
*
What Business to Business promotional techniques are you most likely to respond to?
Personal Selling
Publicity
Public Relations
Advertising
Other
*
What industry does your business operate in?
Tourism
Hospitality
Health care
Retail trade
Services
Other
*
Roughly what number of Chinese customers do you serve in a month?
<100
100>200
200>400
400>500
500>1,000
1,000 +
*
Would you recommend UnionPay to another retailer?
Yes
No
Thanks again
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