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  5. The Brewhouse
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Please answer the following questions honestly.

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* What is your gender?
 
Male
 
Female
 
 
 
* What is your age range?
 
21 - 30
 
31 - 40
 
41 - 55
 
56 - 65
 
66 - Older
 
 
 
* What is your household income?
 
$20,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $79,999
 
$80,000 - $124,999
 
$125,000 or greater
 
 
 
* Which quality is most important to you when selecting a beer?
 
Bitterness
 
Alcohol content
 
Gravity
 
Aroma
 
Other
 
 
 
 
* Which quality is least important to you when selecting a beer?
 
Bitterness
 
Alcohol content
 
Gravity
 
Aroma
 
Other
 
 
 
 
* Rate these styles of beers with 1 being the best, 6 the worst. If you aren’t familiar with the style,
please leave it blank.
 
Wheat
 
Pale/IPA
 
Porter
 
Stout
 
Brown
 
Rye
 
 
 
What is the most you are willing to pay for a craft beer at a restaurant?
 
$3.00 - $3.99
 
$4.00 - $4.99
 
$5.00 - $5.99
 
$6.00 - $6.99
 
$7.00 or greater
 
 
 
What is the most you are willing to pay for a six pack of craft beer?
 
$0.00 - $8.99
 
$9.00 - $10.99
 
$11.00 - $12.99
 
$13.00 - $14.99
 
$15.00 or greater
 
 
 
Where do you most often purchase craft beer?
 
Supermarket (Kroger, Family Fair)
 
Specialty Store (Horrock’s, Oliver T’s)
 
Big Box (Walmart, Meijer)
 
Restaurant
 
Bar/Beer Bar
 
Other