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  1. Surveys
  2. 2014
  3. February
  4. T
  5. The Effect of Copy-Cat Branding on Consumer Behavi
0%
Exit Survey
 
 
What is your gender?
 
 
 
How old are you?
   
 
 
 
Which supermarket do you most regularly shop at?
   
Which supermarket to you second most regularly shop at?
   
 
 
 
Have you ever bought a brand that is imitating another brand? (eg. Sainbury's classic cola instead of Coca Cola coke; Choco Rice instead of CocoPops, etc.)
 
Yes
 
No
 
 
 
If so, why?
 
Cheaper
 
Thought it was the original
 
Wanted to try something new
 
Thought it looked better
 
No Answer
 
Other
 

 
 
 
Were you satisfied with your purchase?
 
Yes
 
No
 
No Answer
 
 
 
Have you bought that copy-cat product since?
 
Yes
 
No
 
No Answer
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Have you bought that copy-cat product since?
 
Yes
 
No
 
No Answer