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2013
June
T
The impact of loyalty on brand equity of health in
The impact of loyalty on brand equity of health in
Study of the impact of brand loyalty on brand equity and firm performance in health insurance industry
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*
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How important brand loyalty is in health care insurance industry?
Very important
Relatively important
Somewhat important
Not important
Unimportant
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Do perceive value of a brand influence your purchasing decision?
Yes
No
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How many times have you repurchased this health insurance plan?
None
Once
Twice
Three times
*
Brand perceived value helps an organization to attract more customers. Do you agree?
Strong Agree
Agree
Somewhat Agree
Disagree
Strongly disagree
*
Brand equity helps an organization to enhance its performance. Do you agree?
Strong Agree
Agree
Somewhat agree
Disagree
Strongly disagree
*
What are the strategies that can help an organization in health care insurance industry to improve brand loyalty?
Increase awareness about the products and services
Offer reassurance on the products and services
Analyzing the external factors that influence the firm
Analyzing the external factors that influence the consumer and their buying decision
Internal analysis of the company
*
There is a positive relationship between the sales of the firm and brand equity. Do you agree?
Strong agree
Agree
Somewhat agree
Disagree
Strongly disagree
*
Cost of insurance helps an organization to attract more customers. Do you agree?
Strong agree
Agree
Somewhat agree
Disagree
Strongly disagree
*
Benefits offered by an insurance company helps an organization to attract more customers. Do you agree?
Strong agree
Agree
Somewhat agree
Disagree
Strongly disagree
Which of the following factor you consider as most important one in increasing brand equity (1- least important and 5 – most important)
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Cost
-
*
Benefit
-
*
Brand Name
-
*
Marketing of the firm
-
*
Cost to benefit ratio
-
*
Communication with the customers
-
*
Satisfaction level with the brand
-
*
Brand uniqueness
-
*
Perceived quality
-
*
Perceived brand value
-
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