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Surveys
2016
November
T
The Luxury Brands Communication
The Luxury Brands Communication
0%
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What is your sex?
Female
Male
Other
*
How old are you?
Less than 20
Between 20 and 30
Between 30 and 40
Between 40 and 55
More than 55
*
Have you already bought a luxury product?
No
Yes, for special occasions
Yes, I am an addict
What are the main factors that influence your purchase in an advertising? (from 1: not important to 5: very important)
1
2
3
4
5
*
The brand
*
The product
*
The icon
*
The brand codes
*
The originality
*
The innovation
*
The social media presence of the advertising
*
What do you think of the Rolex advertisings?
Traditional
Innovative
Luxury
Qualitative
Modern
Provocative
Valuable
Other
*
What would you do to improve the Rolex advertisings?
More innovative
More classic
More colorful
More provocative
More qualitative
Younger
Other
*
What do you think of the Versace advertisings?
Traditional
Innovative
Luxury
Qualitative
Modern
Provocative
Valuable
Other
*
What would you do to improve Versace advertisings?
More innovative
More classic
More colorful
More provocative
More qualitative
Younger
Other
*
Do a very popular advertising have more impact on your purchase than a discrete one?
Yes
No
I do not look at the popularity of the advertising
*
In the luxury industry, do you think that the fashion brands are more present on social media?
Yes
No
Other
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