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What is your gender? 
 
Male
 
Female
 
 
 
What age group do you fall under? 
 
18-25
 
25-35
 
35-45
 
45+
 
 
 
What is your highest level education? 
 
High School
 
Some College
 
College Degree
 
Master/Doctorate
 
 
 
What is your annual income? 
 
<20,000
 
20,000 - 35,000
 
35,000 - 50,000
 
50,000 - 75,000
 
>75,000
 
 
 
How many years have you purchased annual season NBA tickets?
 
1 year
 
1 - 3 years
 
4 - 7 years
 
7+ years
 
 
 
How many season tickets do you purchase? 
 
1
 
2
 
3+
 
 
 
If the amount of season tickets you have bought has changed, please explain: 
 
No
 
Other
 
 
 
Why do you attend NBA events?
 
Game
 
Experience
 
Leisure
 
Quality Family & Friend Time
 
 
 
What factors play a role into your continues purchasing of season tickets? (check all that applies) 
 
Price
 
Seating
 
Record (team stats)
 
Player
 
Benefits

 
 
 
Do you know about the benefits of being a season ticket holder? 
 
Yes
 
No
 
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