The power Facebook has as a WOM meduim

Personal Details

* Name and surname :
* Country of residence :
Email Address :

Please indicate your gender:

Male

Female

Do you have an Facebook account?

Yes

No

How many times a week do you use Facebook?

Once a week

Twice a week

Three times a week

More than three times a week

Are you a fan of brands on Facebook?

Yes

No

Complete the sentence by choosing one/more of the options:
I use Facebook to....

Keep in touch with friends

To get information about brands

To ask my friends for opinions

To communicate with businesses that's on Facebook

To connect with other like-minded poeple

Have you ever asked friends on Facebook to help you make a purchasing desicion?

Yes

No

Have you ever decided to buy something because of what someone said about the particular product on Facebook?

Yes

No

How do you feel about sponsored stories on Facebook?

A sponsored story is where a company takes something that one of your friends said in a status update and uses it in an advert to tell you that your friend liked their product or visited their store.

It irretates me

I trust it more because it is something that my friend said

I don't care

Im wary and wonder if my friend really did say something about the company

Please rank in order (from 1 to 4) who you trust most to whom you trust least.

My Facebook friends
Brands that I am a fan of on Facebook
Fellow fans of the brands that I like
Companies advertsing on Facebook