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" A STUDY ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, VISITOR SATISFACTION, TOURISTS' NOVELTY-SEEKING AND REVISIT INTENTIONS".


Dear Customers,

I am a student of UiTM Arau, Perlis undertaking a research to fulfill requirement for Bachelor of Business Administration majoring in Marketing. Currently, I am doing my research paper which require me to do a research on tourists' revisit intentions. In order to complete my proposal, I need to conduct a survey on this issue.

The main objective for this research is to determine the dominant factors that contribute to the tourists' intention to revisit again.

Your response via this questionnaire will be used strictly for academic purposes. There will not be any commercial solicitation or usage of the response in any kind or form whatsoever. I would be grateful if you could complete the following questionnaire and most appreciated for the time and effort that spent.

Thank you and regards,

Nurhafizah Binti Abdul Ghani
BBA MARKETING (Hons.)
UiTM ARAU, PERLIS.
 
 
SECTION A: PERSONAL BACKGROUND
* Please choose your gender.
 
 
* What is your age group?
 
Below 20
 
21 - 35
 
36 - 50
 
51 and above
 
 
What is your marital status?
 
Single
 
Married
 
Widow/Widower
 
Other
 
 
 
Please choose your race.
 
Malay
 
Chinese
 
Indian
 
Other
 
 
 
* Please indicate your Job title/ Profession.
 
Student
 
Office staff
 
Manager level
 
Professional staff
 
Other
 
 
 
What is the amount of your monthly income?
 
Less than RM 500
 
RM 500 – RM 1500
 
RM 1500 – RM 2500
 
More than RM 2500
 
 
* What is your tendency to travel?
 
Vacation
 
Honeymoon
 
Business travel
 
Visiting
 
Other
 
 
 
SECTION B: NOVELTY-SEEKING
Experiencing a different culture are important criteria in the choice of my travel destination.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
 
 
To try a local cuisine and new food is my important criteria in the choice of my travel destination.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
 
Universiti Teknologi MARA(UiTM)
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