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Surveys
2012
March
T
TJX Sporting Goods
TJX Sporting Goods
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This survey is for the purchasing of sporting goods. Sporting goods are broken down into five categories
including; fitness gear like accessories, all sporting good items (except the balls), only the balls,
beach and pool equipment, and "–ing" such as cycling, camping, biking etc.
What are your first thoughts when you think TJX (T.J. Maxx, Marshalls, and Homegoods)?
Where do you shop when you want to purchase sporting goods?
Dick’s Sporting Goods
Sport’s Authority
Olympia
Under Armour, Nike, Adidas, Reebok Outlets
Cabelas
Bass Pro Shop
Modells
TJX
Other
How often do you buy sporting goods?
Once a year
Once a season
Once a month
Multiple times a month
Which is most important to you when purchasing sporting goods?
Very Unimportant
Unimportant
Somewhat unimportant
Neutral
Somewhat important
Important
Very Important
Brand
Price
Quality
Fashion
Variety of Products
Which sporting goods brands are you most loyal to? Why?
What sports are you buying for when purchasing sporting goods?
Football
Baseball
Soccer
Basketball
Lacrosse
Golf
Field Hockey
Hockey
Biking
Indoor Fitness
Hiking/Camping Outdoor
Please specify brand(s) of choice
Who do you purchase sporting goods for?
Myself
My Spouse
My Children
Other
Please answer the following questions as true or false based on your personal opinion.
False
Somewhat False
Neutral
Somewhat True
True
I would be willing to buy sporting goods from TJX if they had the brands and products I wanted.
TJX is a leader in selling sporting goods.
What is your gender?
Male
Female
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