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How often do you visit a local Marshalls or TJ Maxx?
 
I do not visit either store
 
1-4 times per Year
 
1-3 times per Month
 
4-7 times per Month
 
8+ times per month
 
 
 
When visiting Marshalls or TJ Maxx, who do you shop for (Select all that apply)?
 
Yourself
 
Spouse
 
Children
 
Friends
 
Relatives

 
 
 
Do you purchase sporting equipment for yourself or others?
 
Yes
 
No
 
 
 
Would you be more interested in purchasing sporting goods at an off priced store (TJ Maxx, Marshalls) over a sport specific retailer (Dicks Sporting Goods, Sports Authority)?
 
Yes
 
No
 
It would not matter
 
 
 
Which of these five categories would you be interested in purchasing (Select all that apply)?
 
Fitness
 
Sporting Equipment (gloves, bats, rackets)
 
Inflatables (footballs, basketballs etc.)
 
ING-activites (hiking, biking, running, etc.)
 
Beach / Pool

 
 
 
What aspect of an off price sporting good department interests you? (Select all that apply)?
 
Low Cost
 
Convenience
 
Frequent Customer
 
Variety of goods

 
 
 
Do you currently shop at any discounted sporting goods stores?
 
Yes
 
No
 
 
 
If so, what store do you go to?
   
 
 
 
If a friend recommended purchasing sporting equipment from Marshalls or TJ Maxx, how interested would you be?
 
Very Interested
 
Interested
 
Neutral
 
Uninterested
 
Very Uninterested
 
 
 
How would you perceive a TJ Maxx and Marshalls sporting goods department?
 
Highly Favorably
 
Favorably
 
Neutral
 
Unfavorably
 
Highly Unfavorably
 
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