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| Hello and thank you for responding. As we mentioned in the e-mail, we are conducting a survey about products for children. We are a nationwide childrens product store. To find out who we are you have to take the survey- but you've probably shopped with us before! We need your help to understand how to make our products and store better. This is not a marketing or sales program. We respect your privacy and will not share your information with any third party.
Please take some time to give your full and honest opinion- good or bad- to the questions that follow. The survey will last about 10 minutes. If you complete the survey, we will send you a $15 gift card that can be used at any of our stores.
Start now by clicking on the Continue button below. |
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| * Which category best describes your age? |
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| * Which of the following types of products have you yourself purchased in the past 6 months? (CHECK ALL THAT APPLY) |
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| * In general how often do you yourself purchase toys? |
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* Do you work for any of the following types of companies:
- a manufacturer, wholesaler, retailer or licensee of children's products
- an advertising agency
- a market research or consulting firm
- a toy company?
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| Think about your IDEAL TOY STORE. What words or phrases would describe such a store if it existed? Just list the first things that come to mind. | | |
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| Can you think of two actual store(s) that you've shopped comes the closest to this ideal? (These do not have to be toy stores) | | | | | | |
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| * In the next section you will have to make choices between two phrases that might describe your ideal toy store. In each row, pick the phrase that is closer to your ideal. Some choices may be difficult to make so just go with your first instinct. Which is more important for your store to have? |
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| * In this question you get to decide what kind of variety and selection your ideal toy should have in order to meet your own toy buying needs. However, since even an ideal toy store can only hold so much, you only have 30 points to distribute between these 11 types of toys. The more points you give, the greater selection and variety of that type of toy your store will carry. You can distribute the points any way you wish. |
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| | Values must add up to 30 |
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| * Playing with toys can have many benefits for the children in your family. Select the TWO benefits from the list below which are the most important: |
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| * In the next section you will have to make choices between two phrases that describe the kind of toys your ideal toy store could have. In each row, pick the phrase that is MOST important to you in a toy. Some choices may be difficult to make so just go with your first instinct.
What is more important to you?
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| Which of the following stores have you yourself bought a toy from in the past 6 months? |
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| * What is the ONE store that you think you've bought the MOST toys from in the past 6 months? |
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Thinking About the Disney Store
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| * Which of the following best describes how often you yourself have browsed or shopped at a Disney Store? |
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| Please tell me your overall opinion of the Disney Store. Is it...? |
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| Now thinking about the Disney Store specifically as a place for you to buy toys, what is your overall opinion of the Disney Store? Is it... |
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| How good of a job is the Disney Store at delivering each of the following qualities?
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| Think specifically about the toys Disney Store offers today. How good are Disney Store's toys at delivering each of the following qualities?
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A Few More Questions About You
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| * In the past 6 months, have you bought any toys with a CHARACTER theme? Character means having a picture or made to look like a cartoon or a real celebrity. |
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| Which of the following types of character product s have you purchased in the past 6 months at stores other than the Disney Store? |
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| Which of the following types of character products have you purchased in the past 6 months specifically at the Disney Store? |
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| * Now think about your own home and the toys you have. Distribute 30 points between these 11 types of toys to show how much of each kind of toy you actually have in your home. Give more points to the toys you have the most of. |
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| | Values must add up to 30 |
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Which best describes how you use the packaging age labels when deciding whether to buy a toy?
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| Roughly speaking, in what range best describes your total annual family income? |
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| How many children living in your home are under 18 years old? | | |
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| What are the ages and genders of children in your household? Please place the number of children you have in each group in the corresponding box. Leave blank if you do not have a child in that age or gender |
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| Which of the following categories best describes your ethnic background? |
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| Name | | | | Street Address | | | | City, State | | | | Zip Code | | |
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| * Would you like to be contacted for future surveys? |
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| Thank You for completing the survey, but at this time your profile does not fit our criteria. |
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