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2012
October
T
Toyota recall survey
Toyota recall survey
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Hello:
You are invited to participate in our survey Marketing Strategies of Toyota. In this survey, approximately 100 people will be asked to complete a survey that asks questions about Toyota and its marketing strategies. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
What is your gender?
Male
Female
What is your basic salary per annum?
0-£15,000
£15,000-£25,000
£25,000 or more
How often do you change your car?
Every year
Once in two years
More than two years
Which promotional activity appeals to your attention the most when you decide to buy a new car?
Advertising
Personal Selling
Public Relations
Sales Promotion
Sponsorship
How strongly do you agree or disagree with the following statement: A car brand's investment on greener technologies would make me choose that brand.
Strongly Agree
Agree
Undecided
Disagree
Strongly Disagree
Which one of these companies do you think leading the hybrid vehicles market?
Toyota
General Motors(Opel, Vauxhall, Chevrolet, etc.)
BMW
Honda
If you were to buy a compact or mid-size car, which brand would you choose?
Toyota
Opel/Vauxhall (G.M.)
Honda
Renault
Ford
Volkswagen
What would be the reason to choose this brand in the previous question?
Its price
Its design
Its performance
Its lower fuel and maintenance costs
Its technology (Environment-friendly, electronical technologies, etc.)
Its safety
Its reliability
Overall, how would you rate the quality of Toyota cars?
Very good
Good
OK
Poor
Very bad
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