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Trading Up & Down

Hello!

Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.

We would like to invite you to take a 5 minute survey and earn a coupon for 15% off your next purchase at The Children's Place

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.

Please start with the survey now by clicking on the Continue button below.

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?

* Do you work for any of the following types of companies:

a retailer

an advertising agency

a research firm

a children's products company?

Yes

* Please enter how much in TOTAL you have spent on children's clothing in the past 6 months at all stores. Your best guess is fine.

* What percent do you spend at each of the following stores?

Total should equal 100

abercrombie

Babies "R" Us

Crazy 8

GapKids/babyGap

Gymboree

JCPenney

Justice

K-Mart

Kohl's

Macy's

Old Navy

P.S. by Aeropostale

Sears

Target

The Children's Place

TJ Maxx

Wal*Mart

Other

Values must add up to 100

In the past 6 months, which of the following stores have you been spending more at for children's clothing?

Please check all that apply

Leave blank if you do not shop at store

Why are you spending more at these stores?

Please check all that apply

In the past 6 months, which of the following stores have you been spending less at for children's clothing?

Please check all that apply

Leave blank if you do not shop at store

Why are you spending less at these stores?

Please check all that apply

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.

What is your gender?

Male

Female

What is your age?

Please enter your zip code

How many children do you have?

What ages & genders are your children?

Please check all that apply

Newborn Girls (0-12 months)

Baby Girls (1-3 years old)

Big Girls (4-6 years old)

Tween Girls (7-10 years old)

Newborn Boys (0-12 months)

Baby Boys (1-3 years old)

Big Boys (4-6 years old)

Tween Boys (7-10 years old)

Other

Roughly speaking, in what range does your total annual family income fall?

Do you consider yourself to be Hispanic or of Hispanic decent?

Yes

Which of the following categories best describes your ethnic background?

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