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  1. Surveys
  2. 2012
  3. June
  4. T
  5. Travel Marketing

Travel Marketing

SURVEY: HOW GOOD IS THE TOURISM MARKETING WHERE YOU LIVE?
0%
Exit Survey »
 
 
Planeta.com, the Local Travel Movement and the WHL Group are teaming up to review how satisfied (or not) you are with the way tourism is marketed around the world.

This survey endeavors to understand how localities are promoted and then to curate good practices and suggestions for improving tourism promotion.

It asks you to consider marketing in the locale and of the locale. As a local, how engaged do you feel? Are you satisfied with the materials and information presented at local tourism kiosks and/or when you travel overseas and/or at trade shows? That kind of stuff.

The following eight questions should take no more than a few minutes to answer.

Your participation is completely voluntary and your survey responses will be held in strict confidence. The results will be shared online, but only anonymously and/or in the aggregate, thus protecting your identity. That being said, although it is very important for us to learn your opinions, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. If you have questions about the survey or the procedures, please contact us at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* QUESTION 1
Are you involved in tourism in your locale?
 
Yes
 
No
 
Sometimes
 
 
 
QUESTION 2
If 'no,' go to question #3. If 'yes' or 'sometimes,' in what capacities are you involved? (Check all that apply.)
 
Academic
 
Cultural attraction employee
 
Driver (any form of transportation, from bicycles to limousines)
 
Guide
 
Hotel owner/manager
 
Hotel employee
 
Merchant (whose primary target is travelers)
 
Natural attraction employee
 
Restaurant owner/manager/chef
 
Restaurant employee
 
Tour operator owner/manager
 
Tour operator employee
 
Travel agent
 
Travel journalist/writer/blogger
 
Web portal owner/manager
 
Other
 

 
 
Comments:
   
 
 
 
* QUESTION 3: What locale are you talking about? (Please write the name of the area you are referring to, beginning first with the smallest identifier. For example: Beacon Hill, Boston, Massachusetts, New England, USA; or just 'Malawi' if the smallest level of consideration is the national one.)
   
 
 
 
* QUESTION 4
What institutions or organizations ARE RESPONSIBLE FOR tourism marketing in your locale? Check all that apply. ('Public' here means government-funded and -managed. 'Private' refers to business efforts not receiving government funding or direction.)
 
Local (neighborhood/town/city) public group or association
 
Local (neighborhood/town/city) private group or association
 
Regional (county/state/region) public group or association
 
Regional (county/state/region) private group or association
 
National public group or association
 
National private group or association
 
Not sure / don't know
 
Other
 

 
 
Comments:
   
 
 
QUESTION 5
How satisfied are you with the tourism marketing of your locale?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not applicable Don't Know
* Local (neighborhood/town/city) public group or association
* Local (neighborhood/town/city) private group or association
* Regional (county/state/region) public group or association
* Regional (county/state/region) private group or association
* National public group or association
* National private group or association
 
 
Comments:
   
 
 
 
* QUESTION 6
Do you feel like you are able to share information, pitch ideas and collaborate with the institutions or organizations responsible for marketing tourism in your locale?
 
Yes
 
No
 
Sometimes
 
 
Comments:
   
 
 
 
* QUESTION 7
Do you have any ideas that you believe could improve the marketing of tourism in your locale?
 
Yes (please explain in the comments box)
 
No
 
 
Comments:
   
 
 
 
QUESTION 8: Name, email address, twitter account and website, if desired and if you would like to receive the results of our findings.
   
 
 
Email Address
   
 
 
Twitter account
   
 
 
Website
   
 
Your participation is completely voluntary and your survey responses will be held in strict confidence. The results will be shared online, but only anonymously and/or in the aggregate, thus protecting your identity. That being said, although it is very important for us to learn your opinions, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. If you have questions about the survey or the procedures, please contact us at editor(at)planeta(dot)com or editor(at)thetravelword(dot)com.
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