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My name is Triet Dinh. I am a MSc. Marketing Management student from Aston Business School. For my dissertation project, I want to learn about how interpersonal relationship between a representative from the supplier and the corresponding representative from the retailer affect the way two companies manage their relationship with each other.
Many international companies, especially ones from Western cultures, might not be familiar with this type of interpersonal relationship. By answering these questions, you will help to identify and certify the possible effects that arise as the results of these relationships. Better and more understanding working relationship between international and domestic companies will be beneficial for both organizations.
All answers are confidential and you will not be able to be identified from the information you provide.
 
 
 
How long has your company in business?
   
 
 
 
How long has your company been in business with this retailer?
   
 
 
 
How long have you personally known this representative?
   
 
 
 
I often interact with my retailer’s representative on a social basis outside of work
 
Strongly Agree
 
Agree
 
Neither
 
Disagree
 
Strongly Disagree
 
 
 
My retailer’s representative and I are able to talk openly as friends
 
Strongly Agree
 
Agree
 
Neither
 
Disagree
 
Strongly Disagree
 
 
 
If I were to change this business retailer, I would lose a good friend
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
I consider my retailer’s representative as being almost as close to me as family
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
I would consider whether my retailer representative’s feelings would be hurt before I made an importance decision
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
I have a brotherhood feeling towards this retailer’s representative
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
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