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2014
June
T
Triet Dinh Dissertation
Triet Dinh Dissertation
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My name is Triet Dinh. I am a MSc. Marketing Management student from Aston Business School. For my dissertation project, I want to learn about how interpersonal relationship between a representative from the supplier and the corresponding representative from the retailer affect the way two companies manage their relationship with each other.
Many international companies, especially ones from Western cultures, might not be familiar with this type of interpersonal relationship. By answering these questions, you will help to identify and certify the possible effects that arise as the results of these relationships. Better and more understanding working relationship between international and domestic companies will be beneficial for both organizations.
All answers are confidential and you will not be able to be identified from the information you provide.
How long has your company in business?
How long has your company been in business with this retailer?
How long have you personally known this representative?
I often interact with my retailer’s representative on a social basis outside of work
Strongly Agree
Agree
Neither
Disagree
Strongly Disagree
My retailer’s representative and I are able to talk openly as friends
Strongly Agree
Agree
Neither
Disagree
Strongly Disagree
If I were to change this business retailer, I would lose a good friend
Weekly
Monthly
Quarterly
Annually
I consider my retailer’s representative as being almost as close to me as family
Weekly
Monthly
Quarterly
Annually
I would consider whether my retailer representative’s feelings would be hurt before I made an importance decision
Weekly
Monthly
Quarterly
Annually
I have a brotherhood feeling towards this retailer’s representative
Weekly
Monthly
Quarterly
Annually
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