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Surveys
2013
January
U
UK consumer and the On-line clothing market
UK consumer and the On-line clothing market
A study of the UK consumer and the on-line clothing market.
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How many on-line fashion retailer "apps" do you have?
1
2
3
4
5+
Whom/What influences your decision to purchase clothing on-line?
Family
Friends
Advertising
Other
How many on-line accounts do you currently have with fashion retailers?
1
2
3
4
5+
Have you ever utilised the "virtual dressing room" features whilst purchasing clothing on-line? If so, what is your opinion on them?
Yes
No
Have you ever used an on-line marketplace to buy or sell clothing? e.g. ASOS Marketplace
Yes
No
What do you perceive to be the problems of purchasing clothing on-line?
Are you:
Male
Female
Which age range do you belong to?
18-21
21-30
31-40
41-50
50+
What is the main reason behind your decision to purchase clothes on-line?
Cheaper
More choice
Convenience
Purchasing on-line exclusive products
Purchasing customised products
Other
How often do you purchase clothing on-line?
Weekly
Monthly
Quarterly
Annually
Other
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