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| Which of the following age ranges do you fall into? |
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| How often do you shop here? |
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| How much, on average do you spend a week in this supermarket |
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| On a scale of 0-10, 10 being extremely loyal, 5 being neutral and 0 being highly disloyal, how loyal would you say you are to this particular supermarket |
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| Cause Related Marketing can be described as the cooperative efforts of a profit-making organisation and a charitable/ social cause for mutual benefit. |
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| Are you aware of any cause related marketing campaigns at this supermarket? |
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| IF YES, do you feel that this CRM campaign influenced your decision to shop here? |
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| On a scale of 0-10 10 being extremely sincere, 5 being neutral and 0 being extremely insincere, how sincere do you think this supermarket’s intentions are with regards to their current CRM campaign. |
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| If another supermarket launched a CRM campaign that was particularly close to your heart, would you change where you regularly shop to take advantage of it? |
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