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  1. Surveys
  2. 2015
  3. December
  4. U
  5. Understanding value
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Hello:
You are invited to participate in our survey [Project Description Here]. In this survey, approximately [Approximate Respondents] people will be asked to complete a survey that asks questions about [General Survey Process]. It will take approximately [Approximate Time] minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
Thinking of a recent research project was your role as client or supplier?
 
Client
 
Supplier
 
 
 
Thinking of that same research project, would you classify the activity as market research or social research?
 
Market
 
Social
 
Other
 
 
 
Again thinking of that same project, would you say the findings were?
 
Standalone
 
Part of a Larger data capture and integration
 
Other
 
 
 
Again regarding the same project, would you say the information captured was primarily for?
 
Data confirmation
 
Testing
 
Insight Development
 
Other
 
 
 
How many years have you been a market, and/or social research
 
1 to 5 years.
 
6 to 10 years.
 
More than 10 years
 
 
 
Do you have the award of QPMR
 
Yes
 
No
 
 
 
What category best describes your membership with AMSRS?
 
A fellow
 
member
 
associate member.
 
Student member
 
Other
 
 
 
This research focuses on the value derived from market and social research project. Unfortunately, the definition of value is vague and undefined in the marketing literature and as such this research is not looking to define value rather identify when value is provided, received, or achieved. To achieve this goal the research process has been segregated into 12 stages you may not use all stages in the selected project but you will have an opinion on value provided, received, or achieved at the stages you use. Please nominate the stages you have used in the project that you are considering for this survey.
 
 
 
The project has many potential stages and these may or may not apply to your recent project. Please select all stages that were relevant the recent project that you identified earlier
 
Pre-project
 
Pre-brief
 
Brief
 
Post brief
 
Research strategy
 
Data collection
 
Analysis
 
Pre-report
 
Report
 
Presentation
 
Insights
 
Post-Project