Unit 4 Promotion- Creating a Survey

Hello:
You are invited to participate in our Cineplex Odeon Cinemas survey. In this survey, people will be asked to complete a survey that asks questions about yourself and your Cineplex experiences before your movie starts. It will take approximately 3-5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Cineplex Odeon Cinemas at (613) 825-2463. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

What age group apply's to you?

Which psycographic segmentation best describes you?

Strivers—: value professional and material goals

Devouts: value duty and tradition.

Altruists: emphasize social issues and societal well-being.

Intimates: value family and personal relationships.

Fun seekers: focus on enjoyment & pleasurable experiences.

Creatives: seek education, technology, and knowledge.

How many times do you go to the movies yearly?

0-2

3-7

8-13

14+

How satisfied are you with the following:

Food

Customer Service

Movie Experience

Overall

How much money would you spend during your visit to one of our cinema locations?:

Essentials (Food, Drinks, Snacks)

Entertainment (Movies, Arcade)

Other

Would you come back to a Cineplex theater?

Yes

Please tell us how we could improve your next visit to one of our Cineplex theaters!

Thank you for completing this survey! It is 100% confidential and your answers will be used for business purposes only. If you have questions, you may contact Cineplex Odeon Cinemas at (613) 825-2463. Thank you very much for your time and support.