Untitled | QuestionPro

Do you know, from your customers' perspective, what the most distinctive attributes are that differentiate your brand from competitors?

Yes

No

Does your organization have a brand promise, mission or vision statement?

Yes

No

Do you know your customers' perspectives regarding how they view your brand when compared to your closest competitor?

Yes

No

Is your organizations leadership responsible for the brands equity as opposed to the marketing department?

Yes

No

In general, can most employees recite the brand promise, mission, vision statement, or their key messages?

Yes

No

When important decisions need to be made regarding the brand, does someone represent the customer's viewpoint?

Yes

No