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  1. Surveys
  2. 2005
  3. April
  4. U
  5. Untitled
0%
 
In considering the overall direction of the company's marketing effort, how would you rate:
Excellent Very Good Good Fair Poor
the company's vision and direction.
the overall company operations today, compared with a year ago?
the financial strength of the company?
the efficiency of workflow in the company?
the company's skill in marketing products?
the ability to develop strong consumer promotions?
the regular introduction of new products?
the introduciton of new, innovative packaging?
the company's focus on improving customer satisfaction?
the quality of relationships with distributors?
the company's effectiveness with retailers?
the quality of the promotional activites?
the quality of the sales support materials?
 
 
 
In evaluating the (Company's) competitive position, we are:
 
aggressively pursuing market leadership.
 
flexible in meeting customer's needs.
 
reactive, following major competitors' actions.
 
less effective than other competitors.
 
 
Please rate the performance of your (Company) Customer Service Representative:
Excellent Very Good Good Fair Poor
Ability to solve problems
Understanding of my needs
Responsiveness
Professionalism
Courtesy
Friendliness
Presentation of new products and packages
 
 
 
What method do you usually use to place your orders?
 
With a customer service rep
 
With my sales rep
 
On-line computer order system
 
Other
 
 
Please rate the service performance of (Company) compared with your next largest supplier in each of the service areas olisted.
First, rate our performance:
Much Worse Worse Same Better Much Better
Timeliness of deliveries
Delivery day schedule
Condition of delivered product
Breakage
Stock rotation
Accuracy of order fill
Back order fulfillment
Handling of your phone orders
Phone answered immediately -- available lines
Accuracy of invoices
Much Worse Worse Same Better Much Better
Ability to fill orders completely
Clarity of price list information
Discounting policies
Display effectiveness
Promotional effectiveness
Driver professionalism
Frequency of sales calls
Overall rating of the company
Appearance of company personnel and vehicles
 
 
 
What can your (Company) service rep do to serve you better?
   
 
 
 
Do you usually pick up your orders?
 
Yes
 
No
 
 
 
If "Yes," are you treated courteously at the loading platform?
 
Yes
 
No
 
 
 
Are you served promptly?
 
Yes
 
No
 
 
 
What can your (Company) sales rep do to serve you better?
   
 
 
 
Approximately what is the total annual purchase of all (type of products) from all your suppliers?
 
Under $50,000
 
$50,000 - $100,000
 
$100,000 - $200,000
 
$200,000 - $500,000
 
$500,000 - $1,000,000
 
$1,000,000 - $2,000,000
 
Over $2,000,000
 
 
 
How do you rate (Company's) overall service performance today compared to last year at this time?
 
Greatly improved
 
Improved
 
Somewhat improved
 
Same as last year
 
Somewhat declined
 
Declined
 
Greatly declined
 
 
 
Thank you for taking the time to complete this survey.
 
 
 
1. Which of the following best describes your position within the company?

 
CEO/OWNER
 
PARTNER/SENIOR EXECUTIVE
 
PROFESSIONAL (CONSULTANT, LEGAL, MEDICAL, ARCHITECT)
 
FINANCE/ACCOUNTING/PURCHASING
 
MARKETING
 
OFFICE MANAGER
 
ADMINISTRATIVE ASSISTANT
 
TECHNICAL/IT PROFESSIONAL
 
SALES PROFESSIONAL
 
OTHER
 
Other (Please Specify)
 
 
 
 
3. Including yourself, how many employees work at this location?

 
1
 
2 TO 7
 
8 TO 19
 
20 TO 49
 
50 TO 99
 
100 OR MORE [IF 100 OR MORE, GO TO END OF SURVEY AND SUBMIT]
 
Other (Please Specify)
 
 
 
 
4. Which of the following best describes the primary business activity of your company at this location? (Please select one answer only)





 
PROFESSIONAL SERVICE FIRMS
ACCOUNTING
LAW FIRM
REAL ESTATE
INSURANCE
MEDICAL (DOCTOR, DENTIST, PSYCHOLOGIST, ETC.)
INVESTMENT OR FINANCIAL FIRM (BANKING, FINANCE, SECURITIES)
TECHNICAL/INFORMATION SERVICES
CONSULTING SERVICES
OTHER PROFESSIONAL SERVICES

 
RETAIL
RESTAURANT, BAR, COFFEE SHOP
CLOTHING OR SPECIALTY RETAIL STORE LIKE CARDS, GIFTS, ETC.
OTHER RETAIL STORE LIKE HARDWARE, SUPPLIES, AND EQUIPMENT
SERVICES LIKE CLEANING, REPAIR, ETC.
OTHER RETAIL

 
CONSTRUCTION/MANUFACTURING
MANUFACTURING FACILITY/PLANT
CONTRACTOR/BUILDER/LANDSCAPER/OTHER SPECIALTY
CONSTRUCTION
OTHER CONSTRUCTION/MANUFACTURING

 
EDUCATIONAL INSTITUTIONS
PRIMARY/DAYCARE SCHOOL
SECONDARY SCHOOL
COLLEGE/TECHNICAL
OTHER

 
PUBLIC ADMINISTRATION

 
NON-PROFIT/GOVERNMENT

 
OTHER
 
Other (Please Specify)
 
 
 
 
5. Please select the range that best describes the approximate 2000 annual sales for your company at this location. If you don�t know exactly, please give your best estimate.

 
LESS THAN $100,000
 
$100,000 TO $499,999
 
$500,000 TO $999,999
 
$1 MILLION TO $5 MILLION
 
$5 MILLION OR GREATER
 
DON�T KNOW
 
Other (Please Specify)
 
 
 
7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?
$0


LESS
THAN
$500 		$500
TO
$1,500 		$1,500
to
$5,000 		$5,000
to
$10,000 		$10,000
to
$25,000 		$25,000
or
More 		DON'T KNOW

Advertising in Yellow pages
Advertising in online directory / online yellow pages
Advertising in the local newspaper
Advertising in on-line search engines
E-mail marketing campaign
Holiday greeting cards to customers or clients
Other greeting cards to customers or clients
Logo clothing or promotional items (hats, t-shirts, pens, notepads)
Press release
Direct mail campaign
Market research
 
 
 
12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.
 
EXTREMELY SATISFIED
 
SOMEWHAT SATISFIED
 
NEITHER SATISFIED NOR DISSATISFIED
 
SOMEWHAT DISSATISFIED
 
EXTREMELY DISSATISFIED
 
 
 
What is the primary industry or line of business at this location? That is, what is the principal product or service at this location?
   
 
 
 
What is the primary industry or line of business at this location? That is, what is the principal product or service at this location?
   
 
 
 
Does (Company Name) have more than one location in the United States?
 
Yes
 
No
 
Do not know
 
 
 
If you answered yes, what is the approximate total number of employees (Company Name) has at all the locations in the United States?
 
1 - 49
 
50 - 999
 
1,000 - 4,999
 
5,000 or more
 
 
 
What is the total number of permanent employees in your company at this mailing address?
 
1 - 19
 
20 - 49
 
50 - 99
 
100 - 249
 
250 -499
 
500 - 999
 
1,000 - 2,500
 
Over 2,500
 
 
In considering the overall direction of the company's marketing effort, how would you rate:
Excellent Very Good Good Fair Poor
the company's vision and direction.
the overall company operations today, compared with a year ago?
the financial strength of the company?
the efficiency of workflow in the company?
the company's skill in marketing products?
the ability to develop strong consumer promotions?
the regular introduction of new products?
the introduciton of new, innovative packaging?
the company's focus on improving customer satisfaction?
the quality of relationships with distributors?
the company's effectiveness with retailers?
the quality of the promotional activites?
the quality of the sales support materials?
 
Please contact [email protected] if you have any questions regarding this survey.
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