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  1. Surveys
  2. 2005
  3. April
  4. U
  5. Untitled
0%
 

What sex are you?
male female
 
 

What age are you?
18-25 yrs 25-40 yrs 40-55 yrs 55+ yrs
 
 

Do you own a tv?
yes no
 
 

How man hours of tv do you watch on a weekday?
0-2 2-4 5+
 
 

How much tv do you watch on sat or sun?
0-2 hrs 2-4 hrs 5+ hrs
 
 

Do you own a car?
yes no
 
 

Who manufactured your car
 
 

Before you purchased your car who/what influenced you most?
Family Friends TV advertising Other media Other
 
 

When you purchased your car how important was price?
High Medium Low
 
 

When you purchased your car how important was safety?
High Medium Low
 
 

When you purchased your car how important were looks?
High Medium Low
 
 

When you purchased your car how important was reliability?
High Medium Low
 
 

When you purchased your car how important was engine size, boot space etc?
High Medium Low
 
 

When you purchased your car how important was brand image?
High Medium Low
 
 

On average, how often do you purchase a car?
1-2 yrs 3-4 yrs 5-6 yrs 6+ yrs
 
 

Do you think television influences other peoples car choice pre-purchase?
yes no
 
 

Do you think television advertising influences your car choice pre-purchase?
yes no
 
 

Are television commercials aimed at:
 
Men
 
Women
 
Both
 
 

What is the last car commercial that you remember?
 
 

With reference to the above question, has your opinion of that manufacturer:
 
Increased
 
Decreased
 
Stayed same
 
 

Ruby wax advert
Strongly Like Indifferent Strongly Dislike
 
 

Richard branson
Strongly Like Indifferent Strongly Dislike
 
 

BMW
Strongly Like Indifferent Strongly Dislike
 
 

Peugeot-male
Strongly Like Indifferent Strongly Dislike
 
 

C3- jehovahs witnesses
Strongly Like Indifferent Strongly Dislike
 
 

Peugeot-female
Strongly Like Indifferent Strongly Dislike
 
 

Do you think men are stereotyped in car commercials?
 
yes
 
no
 
 

Do you think females are stereotyped in car commercials?
 
yes
 
no
 
 

Do you think some cars are more for men?
yes no
 
 

Do you think some cars are more for women?
yes no
 
 

Citroen ax
Male Female Both
 
 

Clio
Male Female Both
 
 

Mini
Male Female Both
 
 

Corsa
Male Female Both
 
 

Micra
Male Female Both
 
 

mx5
Male Female Both
 
 

z4
Male Female Both
 
 

mr2
Male Female Both
 
 

Laguna
Male Female Both
 
 

Vectra
Male Female Both
 
 

Vitara
Male Female Both
 
 

Freelander
Male Female Both
 
 

Porsche boxtser
Male Female Both
 
 

Megane
Male Female Both
 
 

Ferrari spider
Male Female Both
 
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