| About how many units of this new product would you buy over the next year at each price point listed below?
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This survey is about a new [product/service] concept that is described as follows:
  [ENTER PRODUCT/SERVICE DESCRIPTION HERE] |  
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| How would you best describe your familiarity with a product/service like that described above? |  
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How often could you find a use for this [Product/Service]?
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Based on the description, how interested would you be in buying this new [Product/Service] if priced within your budget?
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 |  What is it that you like most about the [Product/Service]?  |   |   |  
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 |  What do you like least about the [Product/Service]?  |   |   |  
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Which of the following best describes your need for this product?
 
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 |  About what would you expect to pay for a new [Product/Service] like the one described?  (Nearest dollar)  |   |   |  
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| At what price would this new product begin to look inexpensive or cheap?  Select one. |  
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At what price would the product begin to look too expensive?  Select one.
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At what price would the product begin to look so expensive that you would never consider buying it?  
 
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If you knew that the average price of [Product/Service] was $[Enter Price], would you expect to pay more or less to buy the described product/service? 
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| Below are a list of features that are part of the product.  How important is each feature to you?
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This survey is about a new product concept that is described as folows:
  [INSERT PRODUCT CONCEPT DESCRIPTION HERE] |  
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Whether or not you know about [Product], how favorable is your overall reaction?
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 |  What is it that you like most about [Product]?  Please enter as many items as you wish.  |   |   |  
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 |  What do you like least about [Product]?  |   |   |  
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| Thank you for your feedback. |  
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This survey is about a new [product/service] concept that is described as follows:
  [ENTER PRODUCT/SERVICE DESCRIPTION HERE] |  
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| How would you best describe your familiarity with a product/service like that described above? |  
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