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  1. Surveys
  2. 2005
  3. May
  4. U
  5. Untitled
0%
 
 
This survey is about a new product concept that is described as folows:
Chameleon Footwear is a new concept in the Footwear Industry, which at any given time allows you to switch shoe/boot color(s) to suit your fashion needs.

This can be accomplished by rubbing with a special sponge which contains a pre-defined color pallet of the customer’s preference. This sponge can be bought separatly when it wears out.
The color changing becomes possible thanks to a smart material developed. The special sponge makes the process convenient, easy and quick with high-quality results.
 
 

Brand
When you think about footwear which brands names come to mind? (name min. 3)
 
 
 
 
 

Stores
When you think about footwear stores which names come to mind?
 
 
 
 

* 4.How many shoes do purchase per year (average)?
 
Less than 5
 
5
 
More than 5
 
 

Store
3. Where do you shop for footwear?
 
 
 
 
 
Below are a list of features that are part of the product. How important is each feature to you?
1
Not At All Important 		2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
 
 
 
Whether or not you know about [Product], how favorable is your overall reaction?
 
Poor
 
Fair
 
Good
 
Very good
 
Excellent
 
 
 
What is it that you like most about [Product]? Please enter as many items as you wish.
   
 
 
 
Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.
 
Not at all interested
 
Not very interested
 
Not sure
 
Somewhat interested
 
Extremely interested
 
 
 
How often do you use [Product Category]?
 
Once a week or more often
 
2-3 times a month
 
Once a month
 
Every 2-3 months
 
2-3 times a year
 
Once a year or less
 
Do not use
 
Please contact [email protected] if you have any questions regarding this survey.
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