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Dear Customer:



As the manager of [COMPANY], I want to thank you for giving us the opportunity to serve you. Please help us serve you better by taking a couple of minutes to tell us about the service that you have received so far. We appreciate your business and want to make sure we meet your expectations. Attached, you will find a coupon good for ...... We hope that you will accept this as a token of our good will.



Sincerely,

[MANAGER_NAME]

Manager
 
 
 
How long have you used [SERVICE]?
 
Less than one month
 
1 to 6 months
 
6 months to a year
 
1 to 3 years
 
Over 3 years
 
Never
 
Other
 
 
 
 
How often do you use [PRODUCT/SERVICE]?
 
Daily
 
Once/week or more
 
1 to 3 times a month
 
Once/month
 
Every 2-3 months
 
2-3 times a year
 
Other
 
 
 
 
Overall, how satisfied are you , with [PRODUCT/SERVICE]?
 
Very satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Very dissatisfied
 
 
 
Would you recommend [PRODUCT OR SERVICE] to others?
 
Definitely
 
Probably
 
Maybe
 
Probably not
 
Definitely not
 
Never used
 
 
The following is a list of product and service items. How satisfied are you with on each item?
PRODUCT
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied Not Applicable
Overall quality
Value
Purchase experience
Installation or first use experience
Usage experience
After purchase service (warranty, repair, help desk)
 
 
 
Overall, how satisfied are you with [PRODUCT]?
 
Very Unsatisfied
 
Unsatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Extremely Satisfied
 
 
 
Compared to other [PRODUCT CATEGORY] that are available, would you say that [PRODUCT] is:
 
Much better
 
Somewhat better
 
About the same
 
Somewhat worse
 
Much worse
 
Don't know or never used
 
 
 
If you have contacted [COMPANY] customer service, were all problems resolved to your complete satisfaction?
 
Yes, by the company or its representatives
 
Yes, by me or someone outside the company
 
No, the problem was not resolved
 
No problems/No contact with customer service
 
 
 
[COMPANY] understands the service needs of my department.
 
Strongly agree
 
Agree
 
Neutral
 
Disagree
 
Strongly disagree
 
Not sure
 
 
 
Overall, how satisfied are you with the amount of communication between you and [COMPANY]?
 
Very satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Very dissatisfied
 
Not sure
 
 
 
Overall, the quality of [COMPANY]'s sales organization's service is:
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
Overall, the value of [COMPANY]'s services compared with the price paid is:
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
Please indicate your opinion of the following statements about salespersons:
STORE
Strongly disagree Disagree Neutral Agree Strongly Agree N/A
Salespeople are knowledgeable about their products.
Salespeople promptly service customers as they enter the store.
Salespeople are courteous.
Salespeople are well groomed.
Salespeople accurately presented product information.
Salespeople adequately explained service policy. STORE
Salespeople are friendly.
I am very satisfied with the customer service at . STORE
 
 
 
In evaluating your most recent customer service experience, was the quality of service you received:
 
Very poor
 
Somewhat unsatisfactory
 
About average
 
Very satisfactory
 
Excellent
 
 
 
Was the process for getting your problem resolved:
 
Very poor
 
Somewhat unsatisfactory
 
About average
 
Very satisfactory
 
Excellent
 
 
 
The customer service representative handled my call quickly.
 
Strongly disagree
 
Somewhat disagree
 
Neutral
 
Somewhat agree
 
Strongly agree
 
 
 
The customer service representative was very knowledgeable.
 
Strongly disagree
 
Somewhat disagree
 
Neutral
 
Somewhat agree
 
Strongly agree
 
 
 
The waiting time for having my question addressed was satisfactory.
 
Strongly disagree
 
Somewhat disagree
 
Neutral
 
Somewhat agree
 
Strongly agree
 
 
 
My phone call was quickly transferred to the person who best could answer my question.
 
Strongly disagree
 
Somewhat disagree
 
Neutral
 
Somewhat agree
 
Strongly agree
 
 
 
In thinking about your most recent experience with [COMPANY], how satisfied are you with the customer service you received:
 
Very satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Very dissatisfied
 
N/A
 
 
 
How satisfied are you with the process of getting your question resolved.
 
Very satisfied
 
Satisfied
 
Neutral
 
Dissatisfied
 
Very dissatisfied
 
 
 
How would you rate the [PRODUCT]'s value for money:
 
Excellent
 
Good
 
Fair
 
Poor
 
Not sure
 
 
 
What aspects of [PRODUCT] were of no benifite to you?
   
 
 
 
Please choose an option that closely represents your opinion about the customer service representative that you spoke to recently.
 
 
 
The customer service representative was very courteous.
 
Strongly Disagree
 
Somewhat Disagree
 
Neutral
 
Somewhat Agree
 
Strongly Agree
 
 
 
The customer service representative handled my call quickly.
 
Strongly Disagree
 
Somewhat Disagree
 
Neutral
 
Somewhat Agree
 
Strongly Agree
 
 
 
The customer service representative was very knowledgeable.
 
Strongly Disagree
 
Somewhat Disagree
 
Neutral
 
Somewhat Agree
 
Strongly Agree