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2005
May
U
Untitled
Untitled
0%
Where do you live?
North Western United States
South Western United States
Mid Western United States
New England United States
Southern United States
South Eastern United States
Other
Would you use an online trading system?
Yes
No
Not sure
What's the range of your portfolio size (US dollars)?
Less than $1K
Between $2-5K
Between $6-20K
Between $21-100K
Between $101-999K
More than $1M
What would you pay for an online trading system (US dollars)?
Would not use one
Less than $20/month
Between $21-30/month
Between $31-60/month
Between $61-100/month
More than $100/month
Select the rating that best describe how you feel about .
NEW CONCEPT
Low
1
2
3
4
High
5
Quality
Price
Trustworthy Brand
Craftsmanship/Design
Value for Price Paid
How interested would you be in using the described service?
Not at all interested
Not very interested
Neutral
Somewhat interested
Extremely interested
Not sure
What features/attributes of this service are the most valuable to you?
What do you find least appealing about this service?
Overall, how interested are you in buying this service?
Not at all interested
Not very interested
Neither interested nor uninterested
Somewhat interested
Extremely interested
Based on the description, what price would you expect to pay for the service? Please record one number, not a range.
If you wanted to use the new service, which purchase method would you most prefer?
Calling and ordering by telephone
Ordering through the mail
Going to the company/place of business/office
Using the Internet
Other
Who do you expect will use the new service most?
Self
Family member
Co-worker
Business/Organization partner
Student
Other adult
Teen 13-18
Child 8-12
Child 2-7
Infants under 2 years
Other
How often do you use products from this [SERVICE CATEGORY]
Every day
More than once a week
Once a week
About every two weeks
Once a month
Every three months
Two-three times a year
Once a year
Less often
Never used
Other
How aware are you of the following companies that offer similar services? Please check all that apply.
Brand A
Brand B
Brand C
How would you best describe your familiarity with a product/service like that described above?
I was not aware of such a product/service
Only generally aware
Have investigated or researched such products
Have demo'd a product like this
Have purchased or regularly use a product like this
How would you best describe your familiarity with a product/service like that described above?
I was not aware of such a product/service
Only generally aware
Have investigated or researched such products
Have demo'd a product like this
Have purchased or regularly use a product like this
Please contact
[email protected]
if you have any questions regarding this survey.
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