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Do you plan to franchise your business?
 
Yes, I'm already a franchisor.
 
Yes, I don't franchise my business yet, but I plan to do it.
 
No, I don't want to franchise my business.

 
 

When considering to franchise your business what are the main advantages of franchising that stimulate you to become a franchisor?
 
Additional income;
 
Development of new markets;
 
Strengthening reputation;
 
Increased brand awareness;
 
Interest of franchisee in success;
 
Expansion with minimal investment;
 
Other
 

 
 

What do you see as the main risks and disadvantages of franchising?
 
Difficulties in controlling how franchisee uses technologies, quality of goods and service;
 
Difficuilties in controlling deals franchisee makes;
 
Difficuilties in contrilling franchisee' financial report;
 
Risk of franchisee damaging the reputation of franchisor;
 
Risk of trade secrets being divulged;
 
Successful franchisees may leave franchise system;
 
Other
 

 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Finding a reliable strategic partner is a barrier to beginning the franchise process.
 
 

How would you go about finding a strategic partner?
 
I'll attend retail events in regions;
 
I'll use my personal links to regional business community;
 
I'll rely only on offers I get from potential franchisees;
 
I'll use the services of professional franchising consulting agencies;
 
Other
 

 
 

When considering becoming a franchisor / franchisee what are your biggest concerns?
 
Brand integrity;
 
Partnership;
 
Creating franchise system;
 
Staff training;
 
Other
 

 
 

If you have considered franchising, then how prepared are you for training potential franchisee?
Good Bad
 
 

What outside services, if any, would be benefitial to you and allow you to beginn your business? Do you feel you may need
 
legal consulting services;
 
manual compilation;
 
training systems;
 
marketing consulting;
 
finding potential franchisee / franchisor;
 
Other
 

 
 

How would you train franchisee' managers?
 
In house;
 
You would seek outside consultant' assistance;
 
Other
 

 
 

Do you currently require training for your employees and managers?
Yes No
 
 

What kind of support do you envision offering to future potential franchisees?
 
Manuals;
 
Legal consulting services;
 
Personnel trainings;
 
Marketing and PR activities;
 
Other
 

 
 

What kind of support do you expect from proffesional franchise consultancies?
 
Legal consultancy;
 
Marketing research;
 
Personnel trainings;
 
Other
 

 
 

Do you have experience with franchise consultancies?
Yes No
 
 

Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Very Dissatisfied
Are you satisfied with their work?
 
 

When considering your franchising strategy what are your expansion plans?
 
Selected Russian capitals;
 
Selected Russian regions;
 
Russian capitals with population more than 1 million people;
 
Russian capitals with population more than 500 tousand people;
 
Russian regions and CIS countries;
 
Other
 

 
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