Untitled | QuestionPro

The objective(s) of the purchase decision were clear to me.

Strongly Agree

Agree

Agree Somewhat

Undecided

Disagree Somewhat

Disagree

Strongly Disagree

It was easy for me to get relevant quantitative (price, taxes, etc.) information
needed to make the purchase.

It was easy for me to get relevant qualitative (quality, usefulness, etc.) information
needed to make the purchase.

I believe it was possible to identify various alternatives.

It was easy for me to establish criteria (such as where, when, or price) to make
the purchase decision.

With the information I had, I was able to narrow down my choices.
Decision-Making Stages: Choice

I believe that it was possible for me to evaluate the various alternatives.

Evaluation of the various alternatives did not take me very long.

It was an easy decision to pick the best alternative.
Cost Savings

The difference in total purchase price of the product (including shipping, etc., if
applicable) between conventional and online channel?