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2012
March
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How familiar are you with [PRODUCT]
Use it on a regular basis
Use it sporadically
Heard of it but never used it
Never heard of it
How did you first hear about [PRODUCT]?
TV
Radio
Magazine
Newspaper
Internet
Friend/relative/associate
Haven't heard of it before
Not sure
Other
Which of the following attributes enticed you to try the [PRODUCT] (initially)?
Looks good
Easy to use/convenient
Price Value
Solves Problem
Readily available
Best quality
Good selection
Just what I need
Advertising
Not sure
Other
Overall, how do you rate the quality of [PRODUCT]?
Poor
Fair
Good
Very Good
Excellent
When was the last time you used [PRODUCT]?
Under 1 month
1 to 6 months
6 months to 1 year
Not sure
Other
How often do you buy [PRODUCT]?
Once per week or more often
2 to 3 times per month
Once per month
Once every 2-3 months
Once or twice a year
Less than once a year
Not sure
How likely are you to buy [PRODUCT] in the future?
Very Unlikely
Somewhat Unlikely
Not sure
Somewhat likely
Very likely
Would you recommend [PRODUCT] to a friend or associate?
Definitely Not
Probably Not
Not sure
Probably
Definitely
What other brands of [PRODUCT_CATEGORY] have you heard of or used before?
Brand A
Brand B
Brand C
Don't know
None
Other
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