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0%
 
 
Are you:
 
Male
 
Female
 
 
 
 
   
 
 
 
How did you first discover this product was available for purchase?
 
Advertising - TV, newspaper, magazine, radio
 
Ad in another (product) - brochure, preview
 
Friends/Family/Someone told me about it
 
Read a magazine article/review
 
Saw it in the store/Browsing in store
 
Through the mail/mail catalog
 
Other
 
 
 
What is the one reason you purchased this (product)?
 
Someone asked for it
 
Makes a great gift
 
Own other (products) and wanted more
 
It is a classic
 
Good for the whole family
 
Saw it in the store
 
I like the (product)
 
Price/Good value
 
Other
 
 
Primarily, for whom was this product purchased?
Male Female
2 yrs. or younger
3-5 yrs.
6-8 yrs.
9-12 yrs.
13-17 yrs.
18-24 yrs.
25-34 yrs.
35-44 yrs.
45-54 yrs.
55+ yrs.
 
 
 
Your age:
 
12 yrs. or younger
 
13-17 yrs.
 
18-24 yrs.
 
25-34 yrs.
 
35-44 yrs.
 
45-54 yrs.
 
55-64 yrs.
 
65+ yrs.
 
 
 
 
   
 
 
What are the ages of the children in your household? (Check all that apply)
Boys Girls
Under 6 mos.
6-11 mos.
1 yr.
2 yrs.
3 yrs.
4 yrs.
5 yrs.
6 yrs.
7 yrs.
8 yrs.
13-17 yrs.
11 yrs.
12 yrs.
9 yrs.
10 yrs.
 
 
 
What is your annual household income?
 
Below $20,000
 
$20,000-$29,999
 
$30,000-$39,999
 
$40,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000+
 
 
How important are the following product characteristics to you in the selection of ?
PRODUCT
Not at all Important Somewhat Unimportant Moderately Important Important Extremely Important
Ease of Installation
Hardware Compatibility
Operating System Compatibility
Consistency with Interface
Application Software Compatibility
Completeness and Organization of Documentation
Clarity of Documentation
Accessibility of Product Support
Quality of Product Support
Value Relative to Cost
Overall Reliability
Overall Performance
 
 
How useful are each of the following PRE-INSTALLATION options for your company?
PRODUCT
Not Useful Somewhat useful Moderately Useful Useful Extremely Useful
Informative web page to educate executives (i.e., CFO, CIO) concerning product benefits, options, and lingo.
Informative web page to educate network administrators concerning technical information.
Initial informative training for company's network administrators. PRODUCT
Pre-engineering consulting for company specific configurations.
Direct relationship with account manager technician.
Resellers with substantial knowledge of products. COMPANY
 
 
How useful are each of the following protocol INSTALLATION options for your company?
PRODUCT
Not Useful Somewhat Useful Moderately Useful Useful Extremely Useful
Web page offering technical support.
Web page offering Frequently Asked Questions and solutions.
24-hour phone support for technical assistance.
On-site engineer to assist and teach during installation.
Installation by third party.
 
 
 
Does your company currently use [PRODUCT]?
 
yes
 
no
 
 
 
What other [PRODUCT] PRE/POST INSTALLATION services would benefit your company specifically?
   
 
 
 
What would you want included in the [PRODUCT] yearly service package?
   
 
 
 
What would you expect to pay for the [PRODUCT] yearly service package?
   
 
 
 
Please list previous [PRODUCT CATEGORY] service providers used by your organization.
   
 
 
 
What is your organization's primary business activity at your location?

 
 
 
Approximately how many people are in your organization?
 
Less than 100 employees
 
100-499 employees
 
500-1000 employees
 
More than 1000 employees
 
 
 
What is your title?
   
 
 

Thinking back to the Internet retailers you've purchased from, have you ever:
Yes No
Provided feedback of the products or services they sell
Completed a survey for that Internet retailer
Communicated with other users via e-mail or chat rooms
 
 
 
Please check the product or service category you most recently purchased on-line.
 
Books
 
Financial services
 
Computer equipment
 
CDs
 
Cloths
 
Other
 
 
 
 
Which Internet retailer did you use (please specify the URL):
   
 
 
 
When you began shopping on this occasion, were you:
 
Surfing the net with no intent to purchase
 
Surfing the net with intent to make a purchase.
 
Other
 
 
 
 
How much did you spend on this last transaction?
 
Less than $25
 
$26-$50
 
$51-$75
 
$76-$100
 
Between $100-200
 
Other
 
 
 
 
Did you return the merchandise or cancel the service after you received it?
 
Yes
 
No
 
 
 
Did you contact the customer service department of this Internet retailer with a complaint or problem?
 
Yes
 
No
 
 
 
How much would you estimate you have spent with this Internet retailer in the past twelve months?
 
Less than $50
 
$51-$100
 
$101-$150
 
$151-$200
 
Between $200-500
 
Other
 
 
 
 
How many transactions have you made with this Internet retailer over the past 12 months?
 
1
 
2
 
3
 
4
 
5
 
Don't remember
 
Other (please specify)
 
 
 
 
Thank you for your participation.
 
 

Thinking back to the Internet retailers you've purchased from, have you ever:
Yes No
Provided feedback of the products or services they sell
Completed a survey for that Internet retailer
Communicated with other users via e-mail or chat rooms
 
 
 
Please check the product or service category you most recently purchased on-line.
 
Books
 
Financial services
 
Computer equipment
 
CDs
 
Cloths
 
Other
 
 
 
 
Which Internet retailer did you use (please specify the URL):
   
 
 
 
When you began shopping on this occasion, were you:
 
Surfing the net with no intent to purchase
 
Surfing the net with intent to make a purchase.
 
Other
 
 
 
 
How much did you spend on this last transaction?
 
Less than $25
 
$26-$50
 
$51-$75
 
$76-$100
 
Between $100-200
 
Other
 
 
 
 
Did you return the merchandise or cancel the service after you received it?
 
Yes
 
No
 
 
 
Did you contact the customer service department of this Internet retailer with a complaint or problem?
 
Yes
 
No
 
 
 
How much would you estimate you have spent with this Internet retailer in the past twelve months?
 
Less than $50
 
$51-$100
 
$101-$150
 
$151-$200
 
Between $200-500
 
Other
 
 
 
 
How many transactions have you made with this Internet retailer over the past 12 months?
 
1
 
2
 
3
 
4
 
5
 
Don't remember
 
Other (please specify)
 
 
 
 
Thank you for your participation.
 
Please contact [email protected] if you have any questions regarding this survey.
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