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  1. Surveys
  2. 2013
  3. March
  4. U
  5. user experience Investigation of the Amazon.com
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Exit Survey
 
 
Hello:
You are invited to participate in our survey . In this survey, approximately 100 people will be asked to complete a survey that asks questions about Amazon.com business model. It will take approximately 5-8 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact by email at the email address specified below.
[email protected]

Thank you very much for your time and support.
 
 
 
1. what is your gender？
 
Male
 
Female
 
 
 
2. what is your occupation？
 
student
 
Enterprise staffs
 
self-employed
 
Other
 
 
 
 
3. what is your age？
 
under 20
 
21-30
 
31-40
 
41-50
 
over 51
 
 
 
4. Have you ever buy something on Amazon.com?
 
YES （move to question 5）
 
NO （move to question 6）
 
 
 
5. Why do you choose to shop on Amazon.com? (multiple choice)
 
Lower price
 
Convenience
 
guaranteed quality
 
great variety of goods
 
good after-sales Serve
 
good logistics distribution
 
payment security
 
Other
 

 
 
 
6. Please list the online store you shop frequently?
   
 
 
 
7. Which kind of products do you usually purchase
 
clothing and bags
 
book and electronic publications
 
House and living things
 
Consumer Electronics
 
Watches and clocks jewelry
 
car accessory
 
Other
 

 
 
 
8. Do you think which services the following is useful for you？ （multiple choice）
 
order-tracking
 
customer reviews
 
product recommendation
 
sending custom information by email
 
One-click shopping
 
look inside the book
 
Today's deal
 
product browsing history
 
Other
 

 
 
9. How satisfied are you with the following services:
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
the speed of opening a web page
the design of web page
the detail degree of product description
the speed of the logistics
the diversity degree of product category
the results accuracy of searching
the process return or exchange goods
the quality of Customer Service
 
 
 
 
 
10. what is your suggestion about improving the Amazon.com