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  1. Surveys
  2. 2013
  3. September
  4. V
  5. v_online_retail customer
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Hello
Thanks for offering to be a respondent to this survey which is part of my Research work leading to Ph.D. Degree. All your answers are sent directly to a secure database ensuring your anonymity and the survey answers will be seen only by me and my research team. The consolidated results will be presented as part of my thesis and published as paper, and no individual responses will be identified.

We are interested in your views about online shopping, your experience if you are already an online shopper and your intentions regarding online purchases in future. Kindly take your time to answer the questions, but avoid lingering on any question. It is likely that your first response is your correct answer. We request you to take the questionnaire only once. We hope your will answer the complete questionaire, but you can choose to stop at any point of the survey.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Thanks once again and with best wishes.
Vidya.
.
You can start with the survey now by clicking on the Acceptance box below.

 
 
 
 
Email Address
   
 
 
 
City you are located :
   
 
 
 
A. Demographic Information

1. Gender
Male Female
 
 
 
2. Age
<20 20-30 30-45 45-60 >60
 
 
 
3. Education level
School/Diploma Graduate Post-Graduate Professional Degree Others
 
 
 
4. Occupation
Not working Salaried Self-employed Retired
 
 
 
5. Annual family income (Rs. Lacs)
< 5 5 – 15 15 – 30 30 – 50 >50
 
 
 
6. How often do you use internet (usage frequency)
rare occasional regular high
 
 
 
7. Why do you visit Internet (usage for) -- check all that apply
 
bill payment
 
purchases
 
official
 
learning
 
social networking
 
others

 
 
 
B. Your interest in Online Shopping

8. How often do you visit internet for information prior to purchase through online/direct shopping
never rarely sometimes often very often
 
 
 
9. How often do you make online purchase
never rarely sometimes often very often
 
 
 
10. Which of the following factors you look for in online shopping ? (check all that apply)
 
price / offers
 
product availability
 
genuine quality
 
delivery time
 
your time availability and convenience
 
customer service

 
 
11. While deciding FOR purchase through online mode, how important are the following factors? (1 : Least important -- 5 : most important)
1 2 3 4 5
Time saving & convenience
Lifestyle change
Cost
Description of goods
Brand reputation
Security of payment
Delivery
Others
 
 
12. How important are the following factors that make you decide AGAINST purchase through online mode? (1: Least important -- 5 : Most important)
1 2 3 4 5
Internet usage skills
Unable to check the product
Unable to bargain
Cost
Payment risks
Quality of the product
Delivery time
Other bad experience
 
 
 
C. Your online shopping behaviour

13. For how long you have been purchasing online?
very recently 1 year 1-2 year 2-3 years >3 years
 
 
 
14. What type of products do you buy through online channel? (check all that apply)
 
Apparels
 
Baby Care
 
Books
 
Electronics
 
Flowers
 
Food Items
 
Gift Items
 
Groceries
 
Health Products
 
Home Furnishings
 
Hotel Bookings
 
Shoes
 
Sports Goods
 
Travel tickets
 
Others
 

 
 
 
15. List three online sites you regularly visit :
   
 
 
 
16. List three online sites you mostly purchase from:
   
 
 
 
17. Average number of purchases made in a month through Online Shopping
0 1 – 3 4-6 6 – 9 10 or more
 
 
 
18. Average amount (in Rupees) spent monthly on purchase through Online Shopping
<2k 2 – 8 k 8 - 15 k 15 - 50 k >50 k
 
 
 
19. Preferred payment option
Online payment Pre-paid Coupons Cash-on-Delivery Other  
 
 
 
20. Number of times you had to return the goods
Never Times  
 
 
 
21. If you had to return goods, what were the return options? (check all that apply)
 
Qn Not applicable
 
Cash back
 
Replacement
 
Alternate purchase
 
Other
 

 
 
 
22. Your satisfaction level of the return process
Qn not applicable very low low average good very good
 
 
23. Rate your experience on various factors related to online shopping.
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied
Product selection
Placing orders
Payment options
Delivery Time
Quality of goods
Return / Cancellation option
Risk factor
 
 
 
24. Among the sites you have visited / purchased from, list upto three top ranked sites which, according to you
   
a) have attractive web display
   
b) have easy-to-navigate web pages
   
c) provide good online support
   
d) have convenient payment option
   
e) offer attractive discount/other add-ons
   
f) provide good quality products
   
g) have acceptable delivery time
   
h) are over-all customer friendly
   
 
 
 
25. Your Overall experience with online purchase
very poor poor average good very good
 
 
26. Your overall views regarding Online Retail Shopping:
Strong No No May be Yes Strong Yes
I search online, but buy offline
I prefer online purchase over other modes
Products/Services meet my needs
Happy with help / customer service
Will recommend online shopping to others
 
 
 
E. Any other comments / inputs related to Online Shopping
   
 
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