Value of Customers Loyalty Programs

1. Do you sign up or participate in any membership programs with any others company?

Yes

No

2. Do you think a consumer should particapate in a membership program?

Yes

No

3. What drove you to join a membership program? ( You can choose up to three reasons)

4. Do you frequently visit a particular brand of hotel?

Yes

No

5. How frequently you visit the particular hotel?

Once every one to two months

Once every three to six months

Once a year

Other frequency

6. Have you got any recognition from your membership offer?

Yes

No

7. What kind of offer or reward you think is most important to claim from your membership? (You can select up to two answers)

Monetary Rebate

Recognition from the employee

More privilage service from the company

Others

Other

9. How were you made aware of the hotel promotion to become a member?

SMS by hotel

Mailing or email from hotel

Advertisment of hotel

Other

10. If no, why you think the hotel failed to create awareness of promotional offer to become a member?

Customer detailed error

Company system error

Company did not do promotional offer frequently

Lack of promotional efforts

Other

11. As a consumer, have you ever made an request which you think is hard to achieve?

Yes

No