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Do you think that pharmaceutical marketing is different from other industry marketing?
 
Strongly agree
 
Agree
 
Neither
 
Disagree
 
Strongly disagree
 
 
 
If agree or strongly agree on which basis you think it is?
 
Legal Perspective
 
Ethical perspective
 
Government Influence
 
Other
 
 
 
 
Does the Pakistan Pharma market value proposition vary from Europe or developed country?
 
Strongly agree
 
Agree
 
Neither
 
Disagree
 
Strongly disagree
 
 
 
What are main value proposition factors you think involved in the pharmaceutical product?
Tick that apply
 
Price
 
Quality
 
Customer
 
Brand
 
Customer
 
Research and development
 
Availibility
 
Other
 
 
 
 
Please rank (1-6) the following value proposition factors according to importance.
1 Most important
6 Least important
Price
Quality
Customer
Brand
Research and development
Availibility
 
 
 
Are you satisfied with the quality of the Bex Pharma Product Pakistan
 
Strongly satisfied
 
Satisfied
 
Neither
 
Dissatisfied
 
Strongly dissatisfied
 
 
 
How would you rate the quality of the Bex Pharma Products.
Please Tick
 
Excellent
 
Very Good
 
Good
 
Average
 
Poor
 
 
 
Which of the following best relate to the quality of Bex pharma products?
 
Price
 
Performance
 
Availability
 
Quantity
 
Other
 
 
 
 
Is price a quality indicator of Bex pharma products?
 
Strongly Agree
 
Agree
 
Neither
 
Disagree
 
Strongly disagree
 
 
 
Are you satisfied with the price of the Bex pharma products?
 
Strongly satisfied
 
Satisfied
 
Neither
 
Dissatisfied
 
Strongly dissatisfied
 
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