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Are you a vegan?
 
Yes
 
No
 
 
 
For how many different occasions do you purchase cupcakes from a retail bakery per year?
 
0
 
1
 
2
 
3
 
4 or more
 
 
 
How concerning is the use of hormones and antibiotics in dairy products?
 
Not concerned at all
 
Somewhat not concerned
 
Neutral
 
Somewhat concerned
 
Extremely concerned
 
 
 
How important is it to not consume animal products?
 
Not important at all
 
Somewhat not important
 
Neutral
 
Somewhat important
 
Extremely important
 
 
 
How important is it to use the highest-quality ingredients in baked goods?
 
Not important at all
 
Somewhat not important
 
Neutral
 
Somewhat important
 
Extremely important
 
 
 
How important is health and wellness to you?
 
Not important at all
 
Somewhat not important
 
Neutral
 
Somewhat important
 
Extremely important
 
 
 
Is there a demand for a vegan retail bakery in the Charleston area?
 
Yes
 
No
 
 
 
What is your gender?
 
Female
 
Male
 
 
 
What is your household income?
 
$20,000-$40,000
 
$40,001-$60,000
 
$60,001-$80,000
 
>$80,001
 
 
 
How many children do you have?
 
0
 
1
 
2
 
3
 
4 or more
 
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