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Surveys
2013
June
W
Web Marketing Survey
Web Marketing Survey
0%
Exit Survey
1) Is your company currently spending any budget on web marketing activities?
Yes
No
Not Sure
2) If No, What reason can you cite for not undertaking web marketing activities? (Select all that apply)
We don't consider web marketing as effective tool to our sales
We have budget constraints so are not open to try web marketing currently
We don't have enough internal resources to drive web marketing activities
We are looking for good web marketing vendor who can deliver result oriented programs
We do not need any kind of marketing as our product/service just sells
3) If Yes, Which of the following web marketing activities you’re currently using to promote your company’s product/service? (Select all that apply)
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Marketing (FB!, TW!, LI!, YT!, PI!)
Forums/Communities/Flash Demos/Blogs
Email/E-Newsletters Marketing
Not Yet But interested
4) If Yes, Since how long is your company doing web marketing activities?
Less than past 6 months
6-12 Months
1-2 Years
More than 2 years
5) If Yes, How do you currently manage your web marketing activities?
Internal Team
External Agency
Both
Looking for Agency
6) If Yes, State the main objective for doing web marketing?(Select all that apply)
Increase Visibility & Brand Awareness
Customer Engagement
Measurable Results
Social/Business Networking
Higher ROI
Drive Sales
Competitive Advantage
Other
7) If Yes, Approx. what amount of your yearly marketing budget would be spent for web marketing activities?
0-5%
5-10%
10-15%
15-25%
>25%
8) If No, what are the major reasons for not doing web marketing activities? (Select all that apply)
Budget Constraints
Lack of Awareness
Complexity in Measuring ROI
Performance of External Agency
Co-ordination With External Agency
Other
9) Which the key factors are/would be important for you while selecting an external agency for managing your web marketing activities? (Select all that apply)
Cost
Service Portfolio
References of Colleagues/Friends
Company's Portfolio of Clients/Market Reputation
Availability of Pay-Per-Performance Option Company's Market Share & Revenue
10) Do you think that web marketing activities give better ROI compared to any other traditional marketing activities?
Yes
No
Not Sure
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