| 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| How did you first discover WHITE HORSE WHISKY? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| What is the reason you purchased WHITE HORSE WHISKY? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
| Primarily, for whom was this product purchased?
 |  
  |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| What is your annual household income? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
How interested would you be in buying WHITE HORSE WHISKY if priced within your budget?
  |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
 |  What is it that you like most about WHITE HORSE WHISKY?  |   |   |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
 |  What do you like least about the WHITE HORSE WHISKY?  |   |   |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
| Please tell us how WHITE HORSE WHISKY would rate on the following attributes.
 |  
  |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Overall, what is your reaction to the described product? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
What other brands of WISKY have you used?  (Check all that apply).
  |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Overall, what would be your most important factors in choosing a WHITE HORSE WHISKY? Please check three.
 
 
  |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
Other than the product itself, which of the following would most influence you when deciding to buy whisky?
  |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Would you recommend WHITE HORSE WHISKY to a friend? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            | 
                
                
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Indicate your marital status. |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Including yourself, how many persons are in your household? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| What is your current work status? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| What is the present occupation of the head of household? |  
  |   |  
 |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
 |  Please write in your ZIP Code.  |   |   |  
  |   
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 | 
            
        
        
    
        
            
                
                
                       
|   |  
| Thank you for your participation. |  
  |   |  
 
                 
                
             | 
        
        
        
        
        
        
            
                | 
                       
                 |