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Hello:
You are invited to participate in our survey.It will take approximately 4 minutes to complete the questionnaire.

The survey would serve to fulfill the following objectives: The preferences of alcohol beverages of consumers in Singapore, the level of awareness of home brewing in Singapore, the preferred type of fruit to be used as a fruit wine, the factors influencing the decision of Singapore consumers to make their own wine and the appropriate channels to use to reach out to consumers.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
What is your age group?
 
18-25 years
 
26-34 years
 
35-44 years
 
45-54 years
 
55 years and older
 
 
 
Q2) What is your gender?
 
Male
 
Female
 
 
 
Q3) What is your occupation?
 
Employed Full Time
 
Employed Part Time
 
Self Employed
 
Unemployed
 
Students (general)
 
Students (PhD/Post graduates)
 
Retired
 
Other
 
 
 
 
Q4) Do you consume alcoholic drinks?
 
Yes (Social Drinker)
 
Yes (Frequent Drinker)
 
No
 
 
 
Q5) What type of alcoholic drinks do you consume? (Multiple Choices Allowed)
 
Beers
 
Wines
 
Fruit Wines
 
Sparkling Wines
 
Spirits
 
Cocktails
 
All
 
Not Applicable

 
 
 
Q6) have you tried/heard of fruit wines?
 
No
 
Yes (If you have tried, please indicate the flavour of the fruit wine)
 
 
 
 
Q7) What type of fruit wines would you prefer / like to try? (Multiple choices allowed)
 
Banana
 
Guava
 
Soursop
 
Honeydew
 
Kiwi
 
Mang
 
Pineapple
 
Papaya

 
 
 
Q8) What factors would you consider when purchasing a bottle of wine? (Multiple choices allowed)
 
Brand
 
Cost
 
Taste
 
Flavour
 
Area of Origin
 
Events(Anniversary, Birthdays, Celebrations etc.)
 
Other
 

 
 
 
Q9) Do you know what is a Wine-making kit?

 
Yes
 
No
 
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