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1. Hello:
You are invited to participate in our survey regarding grocery shopping. It will take approximately 8 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| * 2. Are you the person in your household who does most (or an equal share) of the food shopping? |
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* 3. Do you, or does anyone in your household work for a food store, supermarket, food
distributor, advertising agency or market research company?
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| 5. Please enter your zip code. | | |
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| 6. Please hit "start survey" and the hit continue below. |
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| 7. Please list all the stores that are located convenient einough that you could do most of your grocery shopping there(Select all that apply)? |
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| 11. Which supermarket, grocery store or super center is easiest for you to get to even if you don't shop there? |
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| * 12. At which one food store do you spend most of your grocery dollars? |
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| * 13. At which one food store do you do your second-most food shopping? |
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| 14. Thinking back six months ago, at that time, which one supermarket, grocery store or super center did you spend most of your food dollars? |
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| 15. Which one supermarket, grocery store or super center is your least favorite store? |
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| * 16. What is the single most important reason why is not the store you shop most for groceries? | | |
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| 17. Using a scale from 1 to 10 where 1 is "extremely unlikely" and 10 is "extremely likely," how likely are you to recommend to a friend or relative?
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| 18. For the following set of questions, please use a 1 to 10 scale where 1 is the worst rating you can give and 10 is the best. How would you rate the following store(s) on overall as a place to shop?
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| 20. Cleanliness of the store
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| 21. Store location/convenience
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| 22. Having all the items on my shopping list
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| 23. Freshness of fruits & vegetables
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| 25. Freshness of deli items
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| 26. Freshness of dairy products
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| 27. Freshness of bakery items
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| 29. Prices of items not on sale
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| 31. Price of fresh fruits & vegetables
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| 32. Advertised specials or sales prices
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| 35. Service in the deli department
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| 36. Having items in stock
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| 39. Helpful & friendly employees
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| 40. Store brand selection
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| 41. Items bagged with care
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| 47. Frequent shopper card
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| 48. Descriptive / Spacer Text Here |
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| 50. Please rate on the following attributes using a 1 to 10 scale where one is the worst rating you can give and 10 in the best rating...
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| 51. Please rate on the following attributes using a 1 to 10 scale where one is the worst rating you can give and 10 in the best rating...
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| 52. Please rate on the following attributes using a 1 to 10 scale where one is the worst rating you can give and 10 in the best rating...
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| 53. Please rate on the following attributes using a 1 to 10 scale where one is the worst rating you can give and 10 in the best rating...
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| 54. For each of the stores you previous identified as either shopping or being convenient to get to, please indicate if you regularly read their ad, only occasionally read their ad, or never read their ad.
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| * 55. Which food store has the best advertised prices? |
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| * 56. Which food store has the next best advertised prices? |
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| * 57. Please name all the locations where you obtain the weekly advertising flyer or circular? (Please mark all that apply) |
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| 58. Which of the following best describes how you use the weekly advertising flyer or circular most often? |
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| 59. Which of the following best describes your coupon usage at ? Do you use coupons... |
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| 60. Which of the following best describes your coupon usage at ? Do you use coupons... |
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| * 61. Which of the following places to you obtain coupons to us at ? (Mark all that apply) |
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| * 62. Where would you like to obtain coupons? (Mark all that apply) |
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| 63. Are you aware of a Winn-Dixie grocery store promotion called Fuel Perks? |
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| 64. Do you participate in Fuel Perks? |
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| 65. Using a scale from 1 to 10 where 10 is the best rating you can give and 1 in the worst rating you can give, how would you rate your overall satisfaction with Fuelperks!?
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| 66. Using a scale from 1 to 10 where 10 is the best rating you can give and 1 in the worst rating you can give, how would you rate your satisfaction with the gas station where you typically redeem your Fuelperks!?
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| 67. Are you familiar with Winn-Dixie Fuelperks! Bonus Rewards, a program where you can earn extra money off per gallon by buying certain participating products? |
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| 68. Do you currently look for the Bonus Rewards products at Winn-Dixie to get more savings? |
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| 69. And now, just for classification purposes, how many individuals live in your household? | | |
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| 70. How many individuals 18 and older live in your household? | | |
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| 71. How many individuals are employed full-time? | | |
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| 72. Which of the following groups best describes you total household income? |
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| 73. To ensure that we have included people of different ethic backgrounds, please list your ethnic background? |
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